Browsing: backtoschool

Rising costs, economic uncertainty and ongoing inflation are causing shoppers to rethink where they spend, what they buy and which brands earn their business.

Back-to-school retail marketers are confronting a shopper who is both cautious and digitally resourceful. AI tools are entering the purchase journey at the moment families compare prices, search for discounts and decide which product claims deserve attention.

New Bipartisan Legislation will Help K-12 Schools Build AI Labs, Train Teachers, Keep Jersey Students Ahead of Curve 

AI’s role in deal hunting, how kids sway purchase behavior and other top stats from August.

The mass retailer is utilizing AI for wish lists and recommended actions on its e-commerce site, Target’s senior vice president of technology told Retail Dive.

More than a quarter of parents say the back-to-school period after the summer holidays prompts them to consider doing some of their own financial homework, a survey indicates.

Over half of U.S. parents, 58%, shopping for back-to-school needs report that social media and online trends are influencing child requests.

Nearly two-thirds of U.S. consumers with school-age kids are extremely or very concerned about back-to-school costs this year.

Retailers like American Eagle are diversifying further beyond capital-I influencers and adjusting their media mixes to be more targeted this season.

Back-to-school season can mean new shoes, clothes and plenty of everyday essentials. Before paying full price for everything on the list, the Discover Estevan Online Auction has a few options worth checking out.