LiveRamp is expanding its ChatGPT Ads integration from measurement into audience activation, letting marketers use RampID-linked first-party data to build Custom Audiences across 11 markets.
When I started updating an online course I’m teaching, I kept returning to the same uncomfortable observation: The content marketing profession has gotten remarkably good at producing content nobody wants to read.
B2B marketers often rent audiences through paid social and sponsored placements, which do not create lasting channels. Breaker suggests that newsletters can provide a more sustainable solution by engaging directly with an owned audience. This approach offers brands a controllable and potentially more effective marketing channel.
