Browsing: Audience

Much effort is being made by streaming companies to attract audiences, but retaining audiences post-campaign has been tough. The audience joins a service for a free trial, watches a few episodes, and then vanishes without browsing through the entire library. It has led to the adoption of incentive programs by marketing campaigns in the form…

Your audience is using AI while doubting it. New YouGov data shows people who worry about AI use it almost as often as people who don’t have concerns, which means usage tells you very little about whether anyone trusts what an AI system says about your category. That gap between use and trust is where…

Financial services companies understand how people spend in ways few other industries can. Banks, payment providers and digital wallets can see where customers transact, which categories they favor and how their behaviors change over time.

Bringing Trusted TV and CTV Audience Analysis to a Modern SaaS Platform, AI-Enabled Through Model Context Protocol (MCP) and Embedded Agentic Workflows

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