Browsing: Auction

We have entered a territory where athlete moments, when “collectibilized” (new word?) and marketed, can become multi-million-dollar items – without the player ever winning a championship, MVP, or setting any records. Historically, photo-matched game-worn jerseys, and more recently the Logoman on a trading card, were the game-used grails for collectors.

For digital ad buyers, the U.S. Federal Trade Commission’s lawsuit against Amazon’s on-platform search advertising business appears to be a tempest in a teapot. Marketers have not been panicking and haranguing their agencies for information on the e-commerce giant’s shifty ad auction dynamics, according to agency executives.

While the allegations raise fresh questions about transparency in retail media, it may be difficult for brands to walk away from the platform.

The Federal Trade Commission and 22 states are suing Amazon, alleging the company secretly manipulated its advertising auctions for years to charge more than one million brands and sellers higher prices while continuing to tell them they were participating in a competitive second-price auction.

TEAM Auction Sales, the electronic livestock marketing group, celebrates its 40th birthday this year, but the owners may be too busy selling cattle to have a party.

The Rhysida ransomware group claims it stole 5.79 terabytes of data from Berlin government agencies and plans to auction the information after officials rejected its ransom demand.