Browsing: Attention

Since joining the industry earlier this year, I’ve quickly seen how much attention and urgency mortgage rates create. I understood their importance as a consumer, of course. But seeing the industry from the inside has made it clearer how deeply they influence conversations among homebuyers, lenders, economists, reporters and marketers.

The way marketers prove value is changing. Attention metrics that have anchored advertising since its inception are giving way to something more demanding. It starts with the ability to predict business outcomes before a campaign even launches. “CMOs need to be able to have a predictive layer of performance before they even green light something.…

Singer Seo In-young (42) drew attention by sharing her experiences learned during the divorce process.

Secondhand shopping is becoming a more deeply embedded part of everyday life and consumers are hitting secondhand stores for value, selection, sustainability and connection.

A mortgage can move through a POS, LOS, AUS, pricing engine, document platform and several workflow tools and still consume hours of human attention.

A mathematical mechanism enables AI models to process language at scale, undergirding the current AI revolution. Our columnist asks: Why is attention the key? Read Later

There isn’t a shortage of accelerators for startups, but one of the few that investors watch closely is PearX, a 12-week program that caps its cohorts at a mere 20 startups and is run by Pear VC, a pre-seed and seed-focused venture firm.

European security risk has moved from theory to front page as Danish intelligence warns that a Russian move against a Nato country is possible within months, and that raises the stakes for anything tied to critical infrastructure and cybersecurity. Hybrid threats like cyber intrusions or sabotage now feel less remote, more like a stress test…

OpenAI’s admission that its AI agents breached systems of governments and public agencies has pushed AI governance out of the fine print and into headlines. Controls, monitoring and compliance are no longer back-office hygiene; they are part of the story that can move share prices. This piece looks at three stocks exposed to that news…

Attention has become one of the easiest things for a brand to measure and one of the easiest things to mistake for progress. Views, impressions, clicks, mentions, and short bursts of visibility can all make a company appear to be gaining momentum. Yet Choong Whan Park USC, a California-based marketing scholar, author, and branding thought…