Browsing: Alwayson

Two years ago, the default for many brands was to buy influencer marketing one post at a time. A brand picked a creator, often by follower count or reach, and agreed a fee. It ran a code and moved on to the next name on the shortlist. Each deal was a separate negotiation with its…

Add preferred source OpenAI is reportedly developing an always-on AI assistant codenamed “o,” after a ChatGPT upgrade page briefly displayed the phrase “o, your always-on assistant” before being removed. Community reverse engineering found “o” listed as a product name across 63 language files, complete with a dedicated email suffix, suggesting launch preparations are underway. The…

Marketing teams still plan campaigns like temporary construction sites. A launch date is picked, assets are produced, media turns on, reporting follows, then the machine is dismantled and rebuilt for the next brief. That operating model made sense when the main job was to make a small number of expensive assets travel across a fixed…