Browsing: adapting

Years ago, the two authors of this article worked at a long-volatility, gamma-arbitrage hedge fund. Marketed as that, it raised roughly $400 million. When one of the partners had a “eureka” moment and started calling it insurance, we raised $6 billion. 

Artificial intelligence (AI) platforms are wielding increasing influence on where and how customers shop online — and as they do, retailers appear to be changing how they spend on marketing and ads.

Experts from Axios, the Guardian, and The Athletic explain why building brand authority matters more than chasing traffic in a zero-click world

Homegrown brands are widening product ranges, adding services and expanding abroad as costs climb and the domestic customer base shrinks.

With American shoppers spending less on groceries, supermarket chains have a decision to make: Adapt to the new generation of shoppers or risk losing them.

After more than 20 years of working for major tech companies as a user-experience designer (UX) – from LinkedIn to Amazon to Google – Tim Sparks is now drawing up a new playbook.