Browsing: 2025

YPSILANTI – In an era where technology is transforming how brands connect with audiences, truly understanding your customer has never been more critical. To help professionals sharpen their skills, Eastern Michigan University’s Center for Digital Engagement will host its Digital Marketing Workshop, themed “Know Your Customer,” on Friday, Nov. 21, at the EMU Student Center, 900 Oakwood…

Understanding how your online store performs compared to competitors is essential for growth. Ecommerce conversion rates globally hover around 1.9-2%, but this varies dramatically by industry, device, and channel. Whether you’re measuring conversion rates, average order value, or cart abandonment, knowing where you stand compared to the market helps you identify opportunities and set realistic…

Final sale estimates released today by the Association of American Publishers put 2025 industry sales at $32.5 billion, a 2.5% increase over 2024. Unlike 2024, when unit sales fell, the number of books sold in 2025 inched up 0.4%, to 3.15 billion.

As the productivity app market evolves from feature-based competition to value-driven growth, global developers are seeking clear and actionable insights to navigate this transformation. Today, SocialPeta, in partnership with Mega Digital, officially released the Productivity app marketing trends 2025 report. Leveraging a database of 1.6 billion ad creatives and real-time data from over 70 countries,…

Power BI Statistics: By 2024, Microsoft Power BI solidified an exalted rank among BI platforms, offering organisations an exquisite toolset for data visualisation, analysis, and decision-making. With its highly intuitive UI and integration options, Power BI has truly become the big gun in any organisation seeking to leverage the power of data-driven insight.

With the close of 2025 quickly approaching, tax teams are juggling the complexities of year-end tax accounting and reporting while preparing for uncertainties of the next calendar year. Geopolitical and economic changes, coupled with rapidly advancing technologies, have led to a continuous evolution in the role of tax teams. At the same time, shifting tax…