Browsing: eCommerce

Kenya’s High Court ordered Copia Kenya into liquidation on September 17, ending a two-year administration process that failed to revive a company that raised USD 123 M to solve one of African e-commerce’s hardest problems. The startup’s realisable assets stand at just KES 206.6 M (USD 1.6 M), against liabilities that “substantially exceed that amount,”…

A brand can secure space in a dispensary and pay for promotions without knowing whether consumers can find its products online or hear about them from a budtender. A retailer can have a busy store without seeing the obstacles customers and employees encounter during a visit.

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