Browsing: Accounting

B2BMX Insights’ 2026 Benchmark Report finds 60.4% of B2B marketers increasing budget for AI tools, surpassing last year’s top growth area, ABM (44.7%). Content is the most common AI use case, while only 35.9% report using AI across several workflows—setting up 2027 budget reviews to focus on proof that AI-assisted content performs.

Consumer search behaviour is evolving rapidly. Today, we see over 5 trillion searches on Google annually.1 AI Overviews now has 2.5 billion monthly users,2 and AI Mode has been a revelation, one of our most popular updates in Search… ever.3 As we drive towards a strong peak season finish — and look ahead to 2027…