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AI is rapidly reshaping healthcare marketing, moving it from a largely campaign-driven function to a more intelligent, personalized and data-led discipline. While healthcare organizations have long relied on analytics to understand members, patients, providers and stakeholders, AI is accelerating what is possible by helping marketers make faster decisions, create more relevant content and deliver better…

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When we finished writing a 30,000+ word book about content marketing, we did not plan to publish it as one, unreasonably long blog post. And yet, here we are.

The event will include horse-drawn wagon rides. (City of Lake Oswego/Courtesy)

At most enterprises, indirect tax has no standing place in the room where strategy is set.

A workshop held in late October by the Greenhouse Gas (GHG) Protocol to debate revisions to its widely used electricity standards failed to resolve multiple questions key to the future of corporate renewable strategies, including how to transition to the new rules and how long existing contracts will be recognized.

A pair of new ad products unveiled around the gathering are meant to shore up the livestreaming service’s ability to meet full-funnel marketing needs.

Record third-quarter revenue of $707.4 million, driven by demand for data center cooling systems, sent AAON (NASDAQ:AAON) soaring 37.8% this week.

The majority of marketing leaders have encountered inaccurate or misleading AI findings

Paris- Mayer Brown advised Verto, a growth equity fund focused on high-growth B2B software companies, in connection with its investment in Horus Software (“Horus”), a leading Belgian provider of accounting software for accounting firms and small and medium-sized businesses. The Tailleur family and the management team are making a significant reinvestment alongside Verto.