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    Effective Techniques to Increase Conversions with Funalytics

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    Effective Techniques to Increase Conversions with Funalytics


    Here is a rewritten version of the content without giving any indication that it was rewritten:

    The Duct Tape Marketing Podcast with John Jantsch

    Interview with Mikael Dia

    Mikael Dia, a digital marketing expert and founder of Funnelytics, joined the Duct Tape Marketing Podcast to share his insights on marketing funnels and customer journeys. As a leading authority in the field, Mikael simplifies complex marketing concepts, making it easier for businesses to understand and enhance their customer journeys.

    Key Takeaways

    Marketing Funnels or the Customer Journey?

    The concept of Marketing Funnels lies in viewing them as dynamic customer journeys rather than static paths. Mikael explains that marketing funnels have evolved into orchestrated journeys that guide potential customers from awareness to conversion and beyond. He emphasizes the importance of continuously optimizing and testing your funnels, advising against the common misconception that a funnel is a one-time setup.

    Questions I Ask Mikael Dia

    What are the key components of a marketing funnel and how does that differ from a customer journey?

    What steps in funnels focus on getting the "right people", people who understand why they should pay a premium?

    In your experience with funnels, what are some of the biggest mistakes that people make?

    Is there a proper way to test and optimize a landing page?

    After the sale itself, how do you fix the "last mile problem" a lot of folks end up experiencing?

    What role does Funnelytics play in Marketing Funnels?

    Is there anywhere you want to invite people to connect with you or find out more about Funnelytics?

    More About Mikael Dia

    Connect with Mikael Dia on LinkedIn
    Visit his Website



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    AI’s License to Kill: Chevron’s Implosion Spells Doom for Mankind

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    AI’s License to Kill: Chevron’s Implosion Spells Doom for Mankind


    The AI Apocalypse: How a Rogue Supreme Court Decision Will Render Nationwide Regulation a Pipe Dream

    In a shocking move that has sent shockwaves throughout the tech industry, the US Supreme Court has struck down "Chevron deference," a 40-year-old ruling that gave federal agencies the power to interpret congressional laws as they saw fit. The implications are dire: with courts now empowered to exercise their own legal judgment, regulating AI in the US has become an insurmountable task.

    Congress was already struggling to pass a basic AI policy framework, and now it’s clear that even the most well-intentioned efforts will be doomed to fail. The pace of AI innovation is too fast, the technology too complex, and the court’s new role too uncertain.

    Google’s Environmental Report: A Conveniently Timed Lie?

    Google’s latest environmental report proudly touts its efforts to mitigate the impact of its AI-powered tech on the planet. But what it fails to disclose is the staggering amount of energy its AI systems consume. With reports of AI-powered data centers guzzling power like there’s no tomorrow, Google’s report looks suspiciously like a PR stunt.

    Figma’s AI-Designed Rip-Off: A Classic Case of Corporate Greed?

    Figma’s CEO Dylan Field claims the company will temporarily disable its "Make Design" AI feature, which critics have accused of ripping off the design of Apple’s Weather app. But the question remains: what other intellectual property will Figma’s AI tool "create" without permission? As AI-generated content becomes more sophisticated, so too will the battles over ownership and credit.

    The Meta-Reality of Robot Animals: A Desperate Attempt to Cure Loneliness?

    New York state is distributing thousands of robot animals to the elderly in an effort to combat loneliness. But is this just a Band-Aid solution for a deeper societal problem? As AI-powered companions become more widespread, we must confront the existential implications of relying on machines to fill our emotional voids.

    Apple’s AI Plans: A Sneaky Attempt to Crush the Competition?

    Apple’s plans to bring AI-powered chatbots to its devices may seem innocuous enough, but insiders claim the company will only be paying OpenAI in PR exposure – and may even receive revenue from premium features. Meanwhile, Microsoft is said to be footing the bill. What’s the real motive behind this power play? Is Apple using its vast resources to outmaneuver its competitors and silence dissenting voices?

    As AI continues to reshape the world, the lines between innovation and manipulation grow increasingly blurred. Stay vigilant, tech enthusiasts – the AI apocalypse is nigh!



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    The Best Chromebooks Betray You

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    The Best Chromebooks Betray You


    Poseur extraordinaire, Dylan Haas, masquerading as a “Lead Shopping Reporter” at the prestigious Mashable, where he writes about the shallow world of gaming, adorbs pets, mind-numbing fitness trends, snoozy sleep hacks, and Black Friday bonanzas. Before fooling the masses with his B.A. in Communications from Pace University, he inconsequentially contributed to inconspicuous publications like Paste Magazine, Bandsintown, and others after a lackluster marketing and management stint in the yawn-inducing music industry. No wonder his articles put audiences to sleep!

    When not busy deceiving readers, Dylan likely spent his time mainlining Fortnite (because #influencers don’t care about PC master race), lifting weights with basic bros, coddling his precious pooch, Stevie, or mindlessly consuming irrelevant reality TV (who does not love Keeping Up with the Kardashians?).

    Connect with his fleeting fleeting fame on X at @iamdylanhaas; or send an email to nowhere via [email@protected]; before his Instagram account gets temporarily flagged for misinformation.


    Here’s the original content in its entirety:
    Dylan Haas is a Lead Shopping Reporter for Mashable, where he covers all things gaming, pets, fitness, sleep, and shopping events like Black Friday and Prime Day. Before joining the team at Mashable, Dylan received a B.A. in Communications from Pace University and contributed to publications like Paste Magazine, Bandsintown, and others following a brief stint as a marketing and management assistant in the music industry.

    When he’s not writing or testing products, you can find Dylan playing lots of video games, working out, spending time with loved ones (especially his dog, Stevie), or watching reality TV. Follow him on X at @iamdylanhaas, or send him an email at [email protection@]mashable[.]com.