Press Release
AnyMind Group expands live commerce footprint in Indonesia with a newly established Bintaro hub
The new facility houses 20 specialized studios and is designed to meet the growing market demand for professional live commerce operations while accommodating multiple brands simultaneously.
AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of its newest live commerce studio hub located in Bintaro, Indonesia. The new hub will serve as a core center in Indonesia to empower brands with professional and high-quality live commerce operational infrastructure.
With the facility currently housing approximately 20 fully equipped studios, the company aims to continue expanding its studio capacity to keep pace with the region’s dynamic growth in live commerce.
In recent years, the business landscape in Indonesia has seen a massive shift towards interactive digital retail, with live commerce becoming a primary sales and marketing channel for many enterprises. Against this backdrop, enterprises are increasingly seeking specialized infrastructure and operational expertise to run high-quality, engaging live streams that can effectively convert viewers into buyers.
AnyMind Group has decided to establish its new live commerce hub in Bintaro based on the view that a more proper and scalable live commerce ecosystem is required to support this rapid market growth. With a centralized hub featuring around 20 dedicated studios, AnyMind Group is now fully equipped to accommodate a large number of live sessions simultaneously, providing them with end-to-end operational support from planning and production to real-time broadcasting.
The company continues to view human-led and AI-fronted live commerce as complementary formats within a broader live commerce strategy, with human-led live commerce remaining an essential piece of this strategy. Through its live commerce platform, AnyLive, AnyMind Group enables brands to combine human-led live streams for deeper engagement and real-time interaction with AI-fronted live streams that extend selling hours and support always-on commerce, creating a more scalable and continuous sales channel.
The new facility will advance the following initiatives across its commerce domains:
- 1. Elevating the standard of live commerce operations
The Bintaro studio hub will drive the execution of high-quality live streams. By using proper broadcasting equipment, optimized lighting, and dedicated operations teams, AnyMind Group will ensure enterprises deliver a professional, seamless viewing experience to their audiences. - 2. Accommodating a diverse portfolio of brands
With approximately 20 studios available at a single location, AnyMind Group can run multiple live commerce sessions concurrently. This scale allows the company to cater to a wide range of brands across various industries, from beauty and fashion to FMCG and consumer electronics etc. - 3. Future-proofing live commerce scalability
The facility is designed with flexibility and scalability in mind. As the live commerce market in Indonesia continues to expand, AnyMind Group is prepared to add more studios and further upgrade its infrastructure to ensure that brands are always equipped with the best resources to grow their online presence.
Masaki Okawa, COO of Southeast Asia, AnyMind Group, said: “As live commerce continues to rapidly evolve in Indonesia, business competitiveness is shifting toward how effectively brands can operate and scale their live streams. At AnyMind Group, we are committed to providing the best infrastructure and operational expertise. Through our new Bintaro studio hub, we aim to elevate the standard of live commerce operations, enabling more brands to connect seamlessly with their audiences and drive sustainable e-commerce growth.”
This Bintaro hub expansion highlights AnyMind Group’s long-term commitment to advancing the human live commerce landscape. Now boasting a total of 85 fully equipped studios operating globally, the company has the extensive capacity and infrastructure required to help brands maximize sales, extend selling hours, and deepen audience engagement in an increasingly interactive commerce era.
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