enabled security systems can rack up detections yet still erode shopper trust and harm the brand. Mike Mitchell of Telaid says retailers should align deployments to customer expectations, back privacy answers with real controls, involve more departments in planning, test against real shopping behavior, and require human review before any action affecting customers or employees
This story was produced throughMarketScale. See how Retail teams put it to work withSales Enablement.
Retail security technology should balance theft detection with maintaining customer trust.
Overemphasis on detection capabilities can negatively impact the shopper experience.
Considering customer perception is essential for effective retail security systems.
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Malou StattTelaid Industries
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