Alta Advisers Ltd purchased a new stake in Salesforce Inc. (NYSE:CRM – Free Report) during the 2nd quarter, according to its most recent Form 13F filing with the SEC. The institutional investor purchased 3,670 shares of the CRM provider’s stock, valued at approximately $575,000.
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Several other hedge funds have also recently bought and sold shares of CRM. BlackRock Inc. acquired a new position in Salesforce in the 2nd quarter valued at $11,396,844,000. J. Stern & Co. LLP boosted its position in shares of Salesforce by 24,056.7% in the fourth quarter. J. Stern & Co. LLP now owns 47,385,511 shares of the CRM provider’s stock valued at $12,552,896,000 after acquiring an additional 47,189,352 shares during the period. Norges Bank acquired a new position in shares of Salesforce in the fourth quarter valued at about $3,182,951,000. Arrowstreet Capital Limited Partnership grew its stake in shares of Salesforce by 130.2% in the first quarter. Arrowstreet Capital Limited Partnership now owns 12,659,217 shares of the CRM provider’s stock valued at $2,363,096,000 after acquiring an additional 7,160,302 shares in the last quarter. Finally, Bank of New York Mellon Corp bought a new position in Salesforce during the second quarter worth about $844,928,000. 80.43% of the stock is currently owned by institutional investors and hedge funds.
Key Headlines Impacting Salesforce
Here are the key news stories impacting Salesforce this week:
- Positive Sentiment:Favorable earnings setup: Oppenheimer and other analysts see potential upside from Salesforce’s upcoming results, while market expectations point to a possible post-earnings move toward the stock’s highest level since January. <a href="https://finance.yahoo.com/markets/stocks/articles/salesforce-faces-favorable-second-quarter-194300485.html” rel=”nofollow noopener” target=”_blank”>Salesforce Faces Favorable Second-Quarter Setup With Upside PotentialHow Much Salesforce Stock Is Expected to Move After Earnings
- Positive Sentiment:Analyst support: Guggenheim reaffirmed a Buy rating with a $228 price target, while Cantor Fitzgerald maintained an Overweight rating and set a $250 target. The calls reflect confidence that Salesforce can capture demand for next-generation AI-powered, “agentic” enterprise workflows. Cantor Fitzgerald Salesforce Analyst Comment
- Positive Sentiment:Growth and capital returns: Zacks characterizes Salesforce as a strong growth stock, while a report highlights a record $27 billion quarterly share repurchase program. Buybacks could support earnings per share and signal that management views the shares as undervalued. Why Salesforce Is a Strong Growth Stock<a href="https://www.fool.com/investing/2026/08/21/marc-benioffs-salesforce-spent-a-record-27-billion/” rel=”nofollow noopener” target=”_blank”>Salesforce Record Stock Buybacks
- Neutral Sentiment:Results are the next catalyst: Analysts are focused on revenue, EPS, and operating metrics for the quarter ended July 2026. Salesforce previously reported $11.13 billion of quarterly revenue, up 13.3% year over year, and EPS of $3.88, above consensus. Salesforce Q2 Earnings Estimates
- Neutral Sentiment:AI platform positioning: Coverage comparing Salesforce with ServiceNow suggests investors are rotating toward enterprise application software as AI investment broadens beyond hardware. Salesforce’s Headless 360 strategy and the Agiloft integration on AgentExchange offer additional evidence of ecosystem expansion. Salesforce Versus ServiceNow
- Negative Sentiment:Risks remain: The buybacks were funded partly with $25 billion of new debt, increasing leverage and interest obligations. Separate commentary questions whether Salesforce could become a value trap if growth slows or AI monetization disappoints. Salesforce Value Trap Analysis
Wall Street Analyst Weigh In
Several analysts have weighed in on the stock. HSBC lifted their price objective on shares of Salesforce from $350.00 to $356.00 and gave the stock a “buy” rating in a research note on Friday, May 29th. Guggenheim reaffirmed a “buy” rating and set a $228.00 target price on shares of Salesforce in a report on Thursday. DA Davidson dropped their price target on shares of Salesforce from $200.00 to $175.00 and set a “neutral” rating for the company in a research report on Thursday, May 28th. UBS Group lifted their price target on shares of Salesforce from $185.00 to $210.00 and gave the company a “neutral” rating in a research report on Wednesday, August 12th. Finally, BTIG Research reiterated a “buy” rating and issued a $255.00 price target on shares of Salesforce in a research note on Tuesday, May 26th. Two research analysts have rated the stock with a Strong Buy rating, twenty-four have given a Buy rating, eighteen have assigned a Hold rating and three have given a Sell rating to the stock. Based on data from MarketBeat, the company has a consensus rating of “Moderate Buy” and a consensus price target of $249.87.
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