Azerbaijan, August 23. Kazakhstan’s
e-commerce market grew by more than 50% over three years, reaching
3.7 trillion tenge ($8.00 billion) in 2025 compared with 2.4
trillion tenge (about $5.19 billion) in 2023
This was announced in a report published by the Kazakh Ministry
of Trade and Integration.
According to the Ministry, the share of online sales in total
retail trade also increased from 12.7% in 2023 to 14.3% in
2025.
“Marketplaces have become the main driver of the sector,
accounting for 86% of total retail e-commerce in Kazakhstan.
Platforms such as Kaspi.kz, Ozon, Wildberries, Halyk Market and
Forte Market have contributed to the expansion of online trade,
providing consumers with access to a wider range of goods and
businesses with access to customers across the country”, the
ministry said.
Consumer preferences are also changing, with online purchases
extending beyond electronics and clothing.
In 2025, phones and gadgets accounted for 17.1% of marketplace
sales, followed by clothing, footwear and sporting goods at 12.4%,
home and garden products at 12.1%, household appliances at 10.3%
and food products at 7.4%.
The development of e-commerce is also changing delivery
patterns. While consumers previously expected orders to arrive
within several days, express delivery for certain product
categories can now take less than an hour.
The e-grocery segment, covering the delivery of food and
everyday consumer goods, is also expanding rapidly.
In 2025, five dark store projects were launched in Almaty,
Astana, Karaganda and Aktobe. Marketplaces also installed 2,300 new
parcel lockers to facilitate order collection.
As Kazakhstan’s e-commerce market expands, the government is
also developing digital infrastructure aimed at making trade more
efficient. One of the key elements of this new trade architecture
is the National Product Catalogue (NPC), Kazakhstan’s Vice Minister
of Trade and Integration Aset Nusupov told Trend in an exclusive
interview.
“The National Product Catalogue (NPC) is, without exaggeration,
a large-scale infrastructure project for Kazakhstan’s trade sector.
I would like to emphasize that the NPC is not a one-time control
measure. It is an element of the new trade architecture that is
being formed in Kazakhstan. The NPC is a unified digital database
where each product receives its own ‘passport,’ Nusupov said.
He explained that the digital product passport contains the
product name and characteristics, as well as a unique national NTIN
code – a 13-digit identifier that allows the product to be
recognized in government and commercial information systems.
According to the vice minister, previously at least five
different classification systems were used across various
government systems. This resulted in the same product having
different names in customs systems, statistics, and public
procurement databases. “The NPC solves the problem of the so-called
‘digital Babylon’. It consolidates data in one place, making it
unified and reliable. This significantly simplifies business
operations and makes the market more transparent,” Nusupov
noted.
He emphasized that the implementation of the NPC is particularly
important for large product ecosystems, where goods turnover is
rapid, while the origin and characteristics of products may often
lack transparency. “The NPC brings the market to a qualitatively
new level of transparency. A singlet for everyone – from
manufacturers and businesses to end consumers,” the vice minister
said
Dollar equivalents are calculated at the exchange rate of 1 USD
= 462.22 tenge.
