Last year, INFRA created The Good Collective, a private-label brand of dietary supplements and personal care items exclusive to INFRA member stores.
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Incorporated in 2005, INFRA—theIndependent Natural Food Retailers Association—strengthens its members through collaboration to forge a sustainable future.
Representing stores in hundreds of communities nationwide, the cooperative gives independents the purchasing power, operational excellence and peer support needed to thrive in today’s competitive grocery landscape. In doing so, the Certified B Corporation empowers its members to focus on making healthy, sustainable foods accessible to all.
With its collective purchasing power, INFRA is attracting new independent retailers of all sizes.
INFRA’s membership goal is to have member stores in 1,000 communities by 2028. INFRA’s exclusive private-label brand,The Good Collective, launched last fall to strengthen member stores. The brand offers dietary supplements and personal care products, which are promoted to consumers to increase awareness and support for member stores.
The Natural List: Interview with INFRA president & CEO Pat Sheridan
Trends from 2026 INFRA conference (Hint, it’s not protein)Independent grocers unite: INFRA’s surge signals new power in natural retailDownload the charts below to see how INFRA member stores perform against overall natural and organic sales, as tracked by New Hope Network’s Nutrition Business Journal. For more of Natural Foods Merchandiser’s Market Overview coverage,click here.
