With this move, the supermarket chain now offers digital shopping nationwide across the three major delivery platforms.
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Dive Brief:
- Kroger hasenabled online shopping through Uber’s appsat 2,700 stores nationwide, according to a Thursday morning announcement.
- Shoppers across multiple Kroger banners, including Mariano’s, Ralphs, King Soopers and Harris Teeter, can now order groceries through the Uber, Uber Eats and Postmates apps.
- As it deepens its focus on store-based online fulfillment, Kroger now offers online shopping across all three major delivery platforms.
Dive Insight:
Kroger has been busy expanding its partnerships with key online platforms as itscales back its reliance on automated fulfillment centersand looks to its stores to do more of the heavy lifting in e-commerce.
Last fall, the supermarket chainexpanded its tie-upwith DoorDash to include stores nationwide. Kroger alsosaid it plans to usethe delivery company’s DashMart Fulfillment Services, which relies on delivery-focused facilities DoorDash operates across the country.
Kroger has offered delivery through Instacart for several years, and recently announced plans to adopt technology from that company thatlets shoppers build baskets byconversing with an AI-powered online agent.
When itannounced its expanded partnershipwith Uber in October, Kroger said <a href="https://bitcomme.com/this-edmonton-pizzeria-is-reeling-in-customers-with-social-media-marketing/” title=”This Edmonton pizzeria is reeling in customers with social media marketing”>customers will be able to access Uber Eats’ restaurant listings through the Kroger app, greatly expanding the food options available. The two companies are also offering promotions that promote the use of Kroger’s Boost online membership as well as Uber’s membership program, Uber One.
Over the past year, Uber hasupdated its grocery delivery platformto provide enhanced service measures like a freshness guarantee. It alsoforged partnerships with regional grocerslike Vallarta Supermarkets and King Kullen.
Filed Under:Omnichannel,Technology
