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ECN’s ABM Matcher brings account-based targeting to office DOOH for the first time
ECN has launched ABM Matcher, a tool that allows B2B advertisers to target specific accounts using office digital out-of-home (DOOH) advertising. The tool matches uploaded target account lists with office audiences in the UK, France, and Germany, bringing account-based marketing to DOOH for the first time.
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ECN’s ABM Matcher enables targeting of specific accounts using office DOOH advertising.
The tool operates across the UK, France, and Germany, expanding the reach of account-based marketing.
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- ECN launches ABM Matcher, bringing account-based marketing to premium office DOOH ↗· AP Newswire via AOL
- ECN lance ABM Matcher, qui intègre le marketing axé sur les comptes (ABM) à l’affichage numérique hors domicile (DOOH) haut de gamme dans les espaces de bureau ↗· PR Newswire
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MarketScale NewsroomEditorial Team, MarketScale
The MarketScale Newsroom reports on the companies, technologies, and trends shaping 16 B2B industries. It turns primary sources and expert commentary into clear, useful coverage for the people doing the work.
