Cracker Barrel turns iconic chairs into veterans tribute | Retail Customer Experience
Marketing
Cracker Barrel turns iconic chairs into veterans tribute
Cracker Barrel is taking its iconic rocking chairs and using them in a month-long art installation in a tribute to veterans.
In partnership with America250, Cracker Barrel has launched Rockers Across America, a military families initiative that turns the brand’s iconic front porch rocking chairs into storytelling canvases inspired by veterans and military families, according to a press release.
Through original artwork, public installations at Cracker Barrel stores, charitable givingthe program celebrates the stories, sacrifices and legacies of those who have served
“The front porch has always been at the heart of the Cracker Barrel experience,” Sarah Moore, chief marketing officer at Cracker Barrel, said int eh release. “It’s where people slow down, gather together and share stories. Through Rockers Across America, we’re turning one of our most iconic symbols into a tribute to veterans and military families, helping ensure their stories are seen, remembered and celebrated.”
The collection will be displayed at 10 select Cracker Barrel locations across the country through Nov. 30.
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