E-commerce was 17.1% of US retail sales in Q2 2026, leaving most sales to physical stores, yet stores draw only about 5% of retail media revenue, Omdia estimates.
This story was produced throughMarketScale. See how Retail teams put it to work withSales Enablement.
43% of US retail media buyers with active in-store budgets say they underuse them. The barriers they name are activation complexity and measurement, both software and data problems rather than a lack of demand.
In retail media, “inventory” can mean screen time or shelf stock. Networks that sell ads need visibility into both.
Turn your Retail expertise into content.
Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.
- In-store retail media: screens linked to e-commerce and POS ↗
- Digital Signage for Retail | Broadsign ↗
- How Digital Signage Software Powers In Store Retail Media | Navori ↗
- How Ahold Delhaize is tapping AI to improve retail media | Grocery Dive ↗· Grocery Dive
- In-Store Advertising with Digital Signage ↗· SAGE Journals
Every story in MarketScale Retail starts with a company putting its merchandising leads, store operations teams, and category managers on the record. Buyers are already reading this topic. The only question is whose experts they find.
Category buyers trust operators, so your merchandising leads shorten the distance between first search and first call.
Book DemoSee how it works15 minutes, straight to a calendar.
MarketScale NewsroomEditorial Team, MarketScale
The MarketScale Newsroom reports on the companies, technologies, and trends shaping 16 B2B industries. It turns primary sources and expert commentary into clear, useful coverage for the people doing the work.
