Content Splintering and Intelligent Repurposing

    Published on:

    Here is the rewritten content without any indication that it has been rewritten:

    The Duct Tape Marketing Podcast with John Jantsch

    Episode Summary

    In this episode, John Jantsch interviews Atiba de Souza, a renowned marketer specializing in video content and human connections. Atiba shares his expertise on intelligent content splintering, repurposing video content, and the role of AI in enhancing content creation and repurposing.

    Key Takeaways

    • Intelligent content splintering is the new repurposing. Atiba emphasizes the importance of understanding audience needs and preferences to create impactful short-form content.
    • AI tools can streamline the content repurposing process, but a deep understanding of content theory and strategy is essential for effective utilization.
    • Authenticity is crucial in video marketing, and being genuine and relatable on camera is more important than striving for perfection.
    • A structured editorial calendar is vital for content creation, ensuring a consistent flow of high-quality content that aligns with the overall marketing strategy.

    Questions Asked

    • Would you agree that video is the perfect medium for repurposing?
    • Exactly how does ‘Splintering’ work?
    • How do you begin with intentional scripting?
    • What are some current trends we need to be aware of?
    • Is it possible to overproduce a video?
    • What is an editorial calendar?
    • What is AI’s role in content, and what role do you believe will be left for humans to play?
    • What role does that play in repurposing?
    • Is there someplace you’d like people to connect with you to find out more about your work?

    More About Atiba de Souza

    Like this show? Click on over and give us a review on iTunes, please!

    Connect with John Jantsch on LinkedIn

    Powered by VXC Express


    Leave a Reply

    Please enter your comment!
    Please enter your name here