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    Hugging Face Takes AI Models Beyond Big Tech’s Grip

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    AI dev platform Hugging Face has partnered with third-party cloud vendors including SambaNova to launch Inference Providers, a feature designed to make it easier for devs on Hugging Face to run AI models using the infrastructure of their choice.

    Other partners involved with the new effort include Fal, Replicate, and Together AI.

    Hugging Face says its partners have worked with it to build access to their respective data centers for running models into Hugging Face’s platform. Now, developers on Hugging Face can, for example, spin up a DeepSeek model on SambaNova’s servers from a Hugging Face project page in just a few clicks.

    Hugging Face has long offered its own in-house solution for running AI models. But in a blog post Tuesday, the company explained that its focus has shifted to collaboration, storage, and model distribution capabilities.

    Hugging Face Inference Providers
    Inference provider options as they appear on Hugging Face project pages.Image Credits:Hugging Face

    “Serverless providers have flourished, and the time was right for Hugging Face to offer easy and unified access to serverless inference through a set of great providers,” the company wrote in the post. “[I]t was natural to partner with the next generation of serverless inference providers for model-centric, serverless inference.”

    Serverless inference lets developers deploy and scale AI models without configuring or managing any of the underlying hardware. Providers like SambaNova automatically launch the necessary computing resources and scale them up or down depending on usage.

    Hugging Face says that developers who use third-party cloud providers through its platform will pay the standard provider API rates, at least for now. (Hugging Face may establish revenue-sharing agreements with provider partners in the future, it says.) All Hugging Face users get a small quota of credits to put toward inference, and subscribers to Hugging Face Pro, Hugging Face’s premium tier, get an additional $2 of credits a month.

    Hugging Face Inference Providers
    The settings menu for Inference Providers.Image Credits:Hugging Face

    Founded in 2016 as a chatbot startup, Hugging Face has become one of the largest AI model hosting and development platforms globally. To date, Hugging Face has raised close to $400 million in capital from investors including Salesforce, Google, Amazon, and Nvidia. The company claims to be profitable.

    Google Slams EU ‘Blunders’ in Billion-Euro Battle

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    Google rages over 'grave' EU errors as it fights €4.3-billion fine

    Google has accused EU antitrust watchdogs of blundering their way through a probe that culminated in a record €4.3 billion (R84 billion) fine for allegedly abusing the market power of its Android mobile ecosystem.

    At an appeals hearing at the EU’s court of justice on Tuesday, lawyers for Google slammed the European Commission for making “grave errors,” failing to take into account that Android’s success stemmed from successful innovation rather than brute force.

    The commission “punished Google for its superior merits, attractiveness, and innovation,” Google lawyer Alfonso Lamadrid told judges at the Luxembourg-based court.

    The Android fine is among a slew of EU penalties targeting Big Tech that sparked a backlash from Silicon Valley executives seeking to curry favour with US President Donald Trump, who last week called the EU’s fines “a form of taxation.”. A final ruling in the Android case is expected in the coming months, following a non-binding opinion from an adviser to the tribunal.

    The EU court’s decision could prove pivotal for the future of Google Android’s business model, which has provided free software in exchange for conditions imposed on mobile phone manufacturers.

    Such contracts provoked the ire of the commission in 2018, when the watchdog accused Google of three separate types of illegal behaviour that helped cement the dominance of its search engine, accompanying the order with the record fine.

    First, it said Google was illegally forcing handset makers to pre-install the Google Search app and the Chrome browser as a condition for licensing its Play Store—the marketplace for Android apps.

    Upheld

    Second, the EU said Google made payments to some large manufacturers and operators on condition that they exclusively pre-installed the Google Search app.

    Lastly, the EU said the Mountain View, California-based company prevented manufacturers wishing to pre-install apps from running alternative versions of Android not approved by Google.

    In September 2022, judges at the bloc’s lower-tier court upheld the vast majority of the commission’s arguments but cut the penalty to €4.1 billion after finding that regulators hadn’t provided enough evidence for specific abuses.

    Read: Google Maps to rename Gulf of Mexico to Gulf of America—but only for US users

    EU lawyers vehemently defended their decision on Tuesday, accusing Google of implementing a “carrots and sticks strategy” in their dealings with phone manufacturers.

    Google’s Android “has almost total control over the ecosystem,” Fernando Castillo de la Torre, a lawyer for the EU regulator, said, adding that “the degree of competition in that ecosystem depends critically” on the company’s own actions. — Samuel Stolton, (c) 2025 Bloomberg LP

     

    Sentech’s Race Against Time: 220,000 Set-Top Boxes in 63 Days

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    220 000 set-top boxes, 63 days: Sentech's mission impossible?
    The Sentech tower in Auckland Park, Johannesburg

    State-owned broadcasting signal distribution company Sentech has a little over two months to distribute and install 220,000 set-top boxes to qualifying indigent households before the new analogue television switch-off deadline of 31 March 2025.

    The new deadline was set by communications minister Solly Malatsi in December, extending the switch-off by three months—in large part to allow more time for government-subsidised set-top boxes to be distributed.

    According to Sentech, it is reliant on information from the Universal Service and Access Agency of South Africa (Usaasa) to carry out the mandate.

    “The stock is recorded on the USA’s balance sheet. Sentech is the appointed implementing agency responsible for the distribution of set-top boxes and providing project management services,” Sentech said in response to questions from TechCentral.

    “The distribution of set-top boxes is dependent on the availability of the registration details of beneficiaries. After a beneficiary has been vetted, the details are forwarded to Sentech, which then appoints installers to undertake the installation.”

    Despite Sentech’s involvement, an US spokeswoman has confirmed to TechCentral that the agency remains responsible for funding the project, including the procurement of set-top boxes as well as paying for their warehousing and installation.

    Free-to-air threat

    According to a statement by Malatsi in December, some 467 000 households have registered for the government’s set-top box subsidy programme. It is unclear whether the 220,000 units in Sentech’s possession represent the balance of the 467 000 households still requiring installation or whether there is a gap between the number of registered households and devices available.

    Even if all 467 000 households registered are serviced in time, a larger problem exists: speaking at public hearings called by Icasa for the communications regulator’s inquiry into the review of the digital migration regulations of 2012 in Pretoria last June, eMedia Holdings CEO Khalik Sherrif said some 4.5 million South African households would still be reliant on analogue television to receive free-to-air channels after the analogue switch-off because they could not afford the hardware that would allow them to access digital broadcasts.

    Read: Analogue TV switch-off ‘must not marginalise the poor

    Sherrif said the loss of a sizeable portion of the TV viewership base would be harmful to the livelihoods of employees at both eMedia and the SABC. Media watchdogs Media Monitoring Africa (MMA) and the SOS Coalition echoed Sherrif’s sentiments, describing the situation as an “existential crisis” for the public broadcaster.

    “To cut its audience in this context is basically taking away its only source of revenue. This will have consequences on the thousands of jobs at the SABC, and we are facing a possible extinction event for the public broadcaster,” said MMA executive director William Bird at the Icasa hearings.

    220 000 set-top boxes, 63 days: Sentech's mission impossible?The threat to the SABC comes as the public broadcaster faces a funding crisis. After withdrawing the contentious SABC Bill from parliament last November (now the subject of a feud between the Democratic Alliance and the ANC), Malatsi cited the bill’s weakness at addressing the SABC’s funding model as one of his reasons for doing so.

    “We have to get the question around the funding model for the SABC right. There is broad acknowledgement that the bill as it stands does not answer that, so why proceed with it?” Malatsi said in an interview with TechCentral last November.

    While some may see the distribution of set-top boxes as the major hurdle to the successful implementation of digital migration in South Africa, others, like eMedia’s Sherrif, believe the government’s delays in implementing digital broadcasting have put the country in a position where it may have to leapfrog the technology. © 2025 NewsCentral Media

    China’s DeepSeek: The AI Rival OpenAI Should Fear

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    A Chinese manufacturer just shocked a larger, complacent U.S. rival with a cheaper product that is significantly more customisable. News at 11.

    In many industries, in the 21st century so far, this statement would not in fact be news; it would be such a familiar tale, few would bother mentioning it. But the old tale is noteworthy in this latest instance, thanks to the industry being artificial intelligence. Which, ironically, now seems to be an industry that was not very intelligent about obvious developments coming down the pike.

    DeepSeek has taken off at a difficult time in the U.S., and not just politically. A divided country was just coming to grips with what AI means for business, for jobs, and whether the promised returns would be worth the investment that has been ploughed into (and by) U.S. companies. One thing few seemed to question was that a U.S. business would always be in the lead. No matter who was in or out, an American leader would emerge victorious in the AI marketplace—be that leader OpenAI’s Sam Altman, Nvidia’s Jensen Huang, Anthropic’s Dario Amodei, Microsoft’s Satya Nadella, Google’s Sundar Pichai, or for the true believers, xAI’s Elon Musk.

    ChatGPT appeared to have a grip on the public imagination, and Altman seemed to be the most media-savvy public face of the AI salesmen, so—presuming he could stop having weird feuds over celebrity voices and isn’t found liable for allegedly abusing his sister—probably him?

    Now here comes Liang Wenfeng, founder and CEO of DeepSeek, with a face so unknown there isn’t even, at time of writing, a photo on his Wikipedia entry, nor does the mighty Getty archive contain any picture of him. (He did show up at a Beijing Symposium last week, should you want to know what he looks like.) DeepSeek doesn’t swim in the media-facing, market-facing waters of the posturing U.S. AI giants. All it has is a better product — a faster, way cheaper product that fulfills a promise Altman forgot: It’s open source.

    And in the flattened world of the internet, turns out, that’s all you need.

    A day in the life of DeepSeek

    One day, that’s all it took. One day for DeepSeek to vault to the top of the app charts on Apple and Google. One day for Nvidia’s Jensen Huang to lose nearly $21 billion of his net worth, thanks to the biggest single-day loss for any stock ever.

    Mashable Light Speed

    Reports that DeepSeek may have been partly trained on sanctions-busting Nvidia chips didn’t stop the slide, because DeepSeek’s secret sauce is that it simply doesn’t need as much computing power as other large language models. DeepSeek isn’t just cheaper and more customisable; it is up to 50 times more efficient than the top U.S. models. Which could be good news for the environment and bad news for Nvidia, let alone any U.S. tech giant which has been gearing up their data center budgets and massively overspending on Nvidia chips (in other words, pretty much all of them — except Apple, which has wisely put Apple Intelligence to work mostly on the device itself.)

    “Nvidia has basically been getting rich selling shovels in the midst of a gold rush,” AI expert Gary Marcus, one of the deepest sceptics of the U.S. AI approach, wrote as DeepSeek news poured in, “but may suddenly face a world in which people suddenly require far fewer shovels… building $500 billion worth of power and data centres in the service of those chips isn’t looking so sensible either.”

    Indeed, an increasing number of companies may be able to avoid paying for cloud-based AI services at all. At costs of pennies on the dollar, executives will be able to download an open-source LLM that can be customised to fit their database and data needs. It doesn’t need to be the absolute fastest and smartest AI; it just needs to be competitive with the fastest and smartest—which DeepSeek’s R1 model apparently is.

    So what has ChatGPT, and by extension Altman, got on its side? Why, in this fast-moving tech consumer world, where a competitor is only an app store tap away, would anyone stick with the app they know? Sure, many will for a while, but relying on the inertia of your customer base in the face of close-to-free alternatives is a great way to … become the next AOL. ChatGPT’s fall from grace could arguably happen faster than its ascendency in 2022, which in itself was practically overnight.

    Which is not to say that U.S. AI companies are sunk. After all, they have an ongoing cyberattack and a protectionist U.S. government in their corner. Today’s Washington is willing to pass the CHIPS Act to prevent Chinese companies from accessing the latest U.S. chip technology, which evidently did not work, but it is also willing to ban TikTok, the kind of blunt tool that would work to stunt DeepSeek’s scary-fast growth. Suspicions over what China could do with all the U.S. customer data its companies are acquiring are rife and can always be stoked.

    But what are you going to do? Keep banning every Chinese LLM that undercuts a bloated U.S. rival? At a certain point, that’s playing whack-a-mole, and it ignores the point. If the market wants a super-cheap, super-efficient open-source AI, then American companies need to be the ones who provide them.

    If Altman doesn’t release a supposedly superior GPT 5 soon, and if he doesn’t want OpenAI to be heading for the kind of long-term decline that has affected so many haughty U.S. tech companies in the past, then he needs to join DeepSeek and Meta in the ranks of AI makers that release open-source products.

    And maybe concentrating on the carbon footprint of your AI model—a pretty good proxy for how inefficient it is—isn’t such a bad idea after all.

    Slack Meltdown: Threads and DMs Hit by Outage

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    Some Slack users are finding that their notifications aren’t showing up on the platform this morning, or that their corresponding messages are harder to find than usual. A few of my colleagues are reporting similar issues on The Verge’s Slack channels, and I’ve been receiving repeated notifications for thread messages that I’ve already marked as read. The issues also seem to be affecting tags for other users—if a colleague hasn’t responded to your pings, DM them directly for now.

    Slack is aware that “notifications may be missing for some users” and logged an incident report at 7:52 AM ET today, later confirming that the issue is impacting threads. “We’re currently investigating the issue, and we’ll be back when we have more information,” Slack announced on its status page. “We’re sorry for any interruption to your day.”

    It’s unclear what’s causing the disruption to notifications or how many Slack users have been impacted. There’s a visible spike on Downdetector, but very few reports have been logged.

    For myself, at least, some notifications are coming through, but several minutes after a message has been sent. As of 10:10 AM ET, Slack said that “other notifications should be working as expected, but threads may not be loading correctly.” It also logged a separate note that reports some users are having trouble adding new members to multi-person DM’s (group chats for up to nine people.)

    Microsoft Azure SQL Pushed to Its Limits

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    Microsoft Azure SQL is a fully managed and scalable cloud database service—and its myriad benefits mean your company should be considering it if it isn’t already using it.

    To unpack this in more detail, Preegan Chetty, Microsoft Azure product manager at First Distribution, and Silicon Overdrive Microsoft business executive Jody Roberts join TechCentral’s business technology show TCS+.

    In the episode, they unpack:

    • The relationship between First Distribution and Silicon Overdrive;
    • Silicon Overdrive’s market focus;
    • What Azure SQL is and how it’s helping companies with their digital transformation initiatives;
    • Why many South African businesses run SQL Server databases, usually on-premises, and what the advantages are of moving these databases into the Microsoft Azure cloud;
    • The cost advantages of shifting and what’s involved in doing so;
    • The security considerations of shifting from on-premises SQL Server to Azure SQL;
    • The features that make Azure SQL particularly secure;
    • Use cases of businesses leveraging Azure SQL; and
    • Azure SQL Database vs. SQL Managed Instance vs. SQL Service on Azure Virtual Machines: the differences between these options and why businesses should choose one over another.

    Don’t miss the discussion.

    Listen to this episode of TCS+

    Subscribe for free

    To subscribe to any of TechCentral’s shows, including TCSTCS+, Meet the CIO, and TCS Legends, please use the links below:

     

    TCS+ episodes are sponsored.

    Scrap Them! Ngcaba Calls for ICT Law Overhaul

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    In this episode of ITWeb TV, Andile Ngcaba, executive chairman and co-founder of Convergence Partners, discusses the dire need for South Africa’s ICT laws to be fundamentally changed to respond to the current social, economic and technological evolution.

    The rise of Web3 business models prompts the dire need for most of the laws governing South Africa’s ICT sector to be scrapped and new laws formulated.

    This is according to Andile Ngcaba, executive chairman and co-founder of Convergence Partners and president of Digital Council Africa.

    Talking to ITWeb TV about SA’s ICT landscape, he said it’s shaped by a booming digital economy, a ripe telecoms sector and growing investments in connectivity infrastructure.

    As SA embraces digital transformation, ICT laws need to be fundamentally changed, to respond to the current social, economic and technological evolution unfolding in the country, he stated.

    Various laws − including the Electronic Communications and Transactions Act 25 of 2002, Telecommunications Act of 1996 and South African Post Office Act of 2013 − have been outpaced by the expeditious evolution of technology, resulting in regulatory and enforcement challenges for government and local businesses, Ngcaba pointed out.

    “We need new policies in the ICT sector – not for them to be amended. These existing laws are moribund and old, and they need to be shredded, put in the dustbin, and new laws need to be written.

    “If you look at the current laws, most of these were done in the period between 1994 and 2003. Remember, there was the establishment of the Independent Broadcasting Authority Act and Independent Communications Authority of South Africa (ICASA) Act, which were then combined to establish ICASA and the State Information Technology Agency. 25 years later, you can’t even amend these laws; you need to create new laws.

    “If you take, for example, artificial intelligence, data and applications, blockchain and technologies relating to submarine cables, non-terrestrial networks, low- and high-altitude platforms, you cannot use existing laws to govern them – which we as government wrote, pioneered and championed as the first democratically-elected government of SA, together with the public sector.”

    Communications minister Solly Malatsi previously told ITWeb about plans to engage the ICT sector and amend some of the existing laws, in order to create a conducive environment for efficiency and ensure policy is inclusive of all the key players.

    As the ministry responsible for policy development for the ICT sector, the Department of Communications and Digital Technologies has several policy interventions in the pipeline. These include the gazetting of the National Data and Cloud Policy, as well as the National AI Policy Framework.

     

     

    Andile Ngcaba, executive chairman and co-founder of Convergence Partners and president of Digital Council Africa.

     

    Andile Ngcaba, executive chairman and co-founder of Convergence Partners and president of Digital Council Africa.

     

    Ngcaba is a technologist and has been actively involved in ICT public policy development nationally, throughout the continent and globally, for more than 40 years.

    He was appointed as the first communications director-general of the democratically-elected government in 1994. Ngcaba was part of the team that established the Centre for Development of Information and Telecommunications Policy, which was instrumental in training and skills development of historically-disadvantaged South Africans in the ICT sector.

    He left government in 2003, to pursue a career in the private sector.

    Ngcaba noted the process of drafting and approving a new law often takes between one year and 18 months.

    “[Government] could run consultation processes with the entire ecosystem and create new legislation. Look at some of the laws today; data for instance, the legislations around AI, and the way in which connectivity is defined. You can’t define connectivity by technology, the way current laws have done.

    “Look at modern applications and issues of cyber security, quantum computing-related technologies. You can’t expect the laws written in the late 1990s and early 2000s to be practical in 2025; it’s just not going to work.”

    He noted his investment management firm, Convergence Partners, which is often involved in acquisition deals, frequently has to wait 180 days for a deal to be approved by the Competition Commission and Competition Tribunal.

    “You can’t do that today. Looking at the speed of transactions and acquisitions, you can’t run an industry with those types of [lengthy] decision-making processes. These laws need fundamental changes; they don’t need adjustments here and there.”

    When Ngcaba and his team within the communications department took over in 1994, many laws had to be formulated from scratch, he commented. These included the Post Office Act of 1958, Broadcasting Act of 1976, Radio Act of 1952, and Cable and Wireless Workers Transfer Act of 1947.

    “These were the laws governing the old system that we had to scrap and write new legislations that are more inclusive of everybody and would also introduce industry competition in order for us not to continue with the same monopoly model we had before.

    “We introduced competition in a variety of services, including value-added network services and competition, to allow for new original equipment manufacturers to come into the country. So, the market was then opened for new investors.”

    The SABC was transformed from a state broadcaster into a public broadcaster, then there was the introduction of community radio and the issuing of radio licences, he added.

    “The market was opened for dynamism. There was a lot that happened in that first five to 10 years after 1994, changing the past but also preparing for the future.

    “SA really needs to think strategically about where it wants to be in 2050 and define that objective in AI and other technologies, and let the legislation and policies of the country be designed towards that objective.”

    As AI spreads across the globe, it has introduced new capabilities and also threats and challenges, leading to a regulatory quagmire.

    According to Ngcaba, AI has become the centre of geopolitics, in the same way there was the nuclear arms race. The race we see today is the debate between major powers around what AI supremacy is going to look like and who’s going to be number one.

    “The fear that a lot of countries have is the weaponisation of AI – how it will be used, either in the military, in defence or embedded in weaponised systems that are used for war, or for a variety of other reasons.

    “AI can also be used for good. SA cannot let this global race happen, and sit and fold our arms; we need to invest in research as the public and private sectors. We need to build AI factories and AI infrastructure, such as data centres, where we will run these new AI models.

    “We need to make sure law enforcement can use AI to fight crime and ensure our defence is able to build modern, sophisticated ways of new theatres of war that will make us understand what the future of conflict will look like, using AI.

    “It’s not just an ICT or tech industry issue; this cuts across various sectors, including health, education, defence and security.”

    Perplexity Makes Power Move for TikTok Takeover!

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    Perplexity AI has submitted a revised proposal to merge with TikTok in an arrangement that would give the U.S. government up to 50 percent ownership of the new entity.

    The Associated Press first reported on the new proposal. A source with knowledge of the bid confirmed to TechCrunch that the AP’s reporting is accurate.

    The AI search engine had previously proposed creating a new company by combining Perplexity, TikTok US, and additional equity investors. Under the new bid, the government would receive its stake after an initial public offering of at least $300 million, while TikTok’s current Chinese owner, ByteDance, could also retain ownership, according to the AP.

    Perplexity reportedly revised its bid based on feedback from President Donald Trump’s administration.

    TikTok briefly went down last weekend due to a law forcing ByteDance to sell the app or see it banned in the United States. It sprang back to life after Trump said he would sign an executive order extending the sale deadline. He also said he’d like to see the U.S. receive “50% ownership,” although it wasn’t clear whether he meant the government or U.S. investors.

    Another report this week suggested that the White House was negotiating a deal that would see Oracle (which already provides the infrastructure for TikTok’s U.S. traffic) take over; when asked, Trump said he’s spoken to “many people about TikTok” but “not with Oracle.”

    Starlink Launches Game-Changing Satellite-to-Phone Pilot!

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    Starlink to kick off direct-to-phone satellite pilotElon Musk-owned satellite broadband internet service provider Starlink will begin beta-testing its direct-to-mobile service on Monday for a project that could shake up the global telecommunications industry.

    Direct-to-mobile connectivity allows satellites to act like cellphone towers in space, allowing users in even the most remote areas to connect to broadband internet services from the sky and make telephone calls, all without terrestrial coverage.

    “Starlink direct from satellite to cellphone internet connection starts beta test in 3 days,” Musk said in an X post on Friday.

    SpaceX in 2024 used a number of its low-Earth-orbit satellite launches to prepare its constellation for a direct-to-mobile offering. Thirteen of the 20 satellites SpaceX launched into into orbit in June 2024, for example, had direct-to-mobile capability. Ten days later, another 20 satellites were added to the constellation with 13 of those also able to connect to mobile phones directly.

    According to Starlink, which is still not available in South Africa, satellites with direct-to-mobile support have an advanced eNodeB modem that acts like a cellular tower in space, allowing network integration similar to the way a standard roaming partner would connect to a cellular network.

    Still in its infancy, direct-to-mobile technology will cover low-bandwidth use cases like text messaging for emergencies in its early stages. Higher-bandwidth applications such as voice and video calling are expected to come later as the technology matures. Starlink also plans to introduce a satellite-based internet-of-things service this year.

    Competitors

    Competitors in the direct-to-mobile space include frontrunner Lynk Global, Amazon’s Project Kuiper and AST SpaceMobile, a Texas-based satellite provider that is 5% owned by Vodacom Group parent Vodafone Group. Partnerships between terrestrial mobile operators and satellite-based broadband companies are becoming commonplace.

    Mobile operators benefit by getting the ability to expand their networks in remote and rural areas, where infrastructure roll-out is more expensive and less profitable. Satellite service providers like Starlink, on the other hand, benefit by expanding their reach around the world without having to invest in customer-facing systems. Partnering also helps them avoid the regulatory overheads mobile operators are often subjected to.

    Read: Direct-to-mobile will outpace broadband satellite: experts

    Direct from satellite to mobile capability, however, threatens a shake-up in the global telecoms landscape: if satellite broadband providers purchased their own spectrum, they could, in theory, compete directly with terrestrial mobile operators.

     Speaking to journalists last November, MTN Group CEO Ralph Mupita said MTN was “very aware” of the challenges of having to compete as a fixed and wireless operator with LEO satellites.

    “LEO operators should be treated the same as terrestrial operators such as ourselves: [they should be] subjected to the same regulatory requirements, whether it’s around data privacy, data transport, localisation or access to spectrum,” Mupita said. “Our ask is that there just be a level playing ground.”  — © 2025 NewsCentral Media

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    HCLSoftware Backs Saudi Vision 2030 with Bold Riyadh Move!

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    HCLSoftware, a global leader in enterprise software solutions, announced today the company’s commitment to Saudi Vision 2030. HCLSoftware leaders presented their declaration today during an executive summit in Riyadh with the launch of HCLSoftware’s new Total Experience (TX) platform.

    Saudi Arabia’s Vision 2030 is a strategic plan that uses technology to transform the country’s economy and improve the lives of its citizens. The plan focuses on artificial intelligence (AI), the internet of things (IoT), and digital infrastructure.

    “HCLSoftware is committed to supporting Saudi Vision 2030 by unlocking transformative growth through an innovative platform of digital solutions,” said Rajiv Shesh, Chief Revenue Officer, HCLSoftware. “Saudi Arabia’s Vision 2030, especially their Deep Tech Ecosystem, falls squarely in HCLSoftware’s definition of the future.”

    HCLSoftware’s Total Experience is a holistic approach that considers every touchpoint an organisation has with its customers and employees, ensuring every interaction is intelligent, connected, immersive, and personalised. The platform aligns well with the mission of Saudi Vision 2030 in many ways.

    Another key aspect of Saudi Arabia’s Vision 2030 aims to integrate and empower women in various fields, including technology. In line with Saudi Arabia’s Vision 2030, HCLSoftware will promote STEM education, foster entrepreneurship, and implement supportive government policies to cultivate a dynamic and inclusive tech ecosystem. This transformative vision not only equips women with the necessary skills and resources to thrive but also cultivates a cultural shift that embraces and celebrates their invaluable contributions to the nation’s technological advancement and economic prosperity.

    “Vision 2030 brings in encouraging policies, cutting-edge R&D, and access to deep tech talents—combining these with our offerings, like Total Experience, will lead towards engaging digital transformation projects,” said Kalyan Kumar, Chief Product Officer, HCLSoftware.