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The Duct Tape Marketing Podcast with John Jantsch
Episode Summary
In this episode, John Jantsch interviews Atiba de Souza, a renowned marketer specializing in video content and human connections. Atiba shares his expertise on intelligent content splintering, repurposing video content, and the role of AI in enhancing content creation and repurposing.
Key Takeaways
- Intelligent content splintering is the new repurposing. Atiba emphasizes the importance of understanding audience needs and preferences to create impactful short-form content.
- AI tools can streamline the content repurposing process, but a deep understanding of content theory and strategy is essential for effective utilization.
- Authenticity is crucial in video marketing, and being genuine and relatable on camera is more important than striving for perfection.
- A structured editorial calendar is vital for content creation, ensuring a consistent flow of high-quality content that aligns with the overall marketing strategy.
Questions Asked
- Would you agree that video is the perfect medium for repurposing?
- Exactly how does ‘Splintering’ work?
- How do you begin with intentional scripting?
- What are some current trends we need to be aware of?
- Is it possible to overproduce a video?
- What is an editorial calendar?
- What is AI’s role in content, and what role do you believe will be left for humans to play?
- What role does that play in repurposing?
- Is there someplace you’d like people to connect with you to find out more about your work?
More About Atiba de Souza
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