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The Duct Tape Marketing Podcast with AJ Wilcox
In this episode, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked, a company specializing in LinkedIn Ads account management. Wilcox shares his insights on transforming clicks into clients through effective LinkedIn Ads strategies.
AJ Wilcox’s extensive experience with LinkedIn Ads provides listeners with practical tips and advanced techniques to enhance their B2B marketing efforts. He explains the nuances of LinkedIn’s advertising tools, the importance of targeting the right audience, and how to create compelling ad content that resonates with professionals.
This episode is a must-listen for marketers leveraging LinkedIn Ads to drive business growth and achieve substantial results.
Key Takeaways
- The challenges B2B clients face when using LinkedIn ads effectively and how to overcome them
- How to optimize ad spend and create high-impact content
- The importance of targeting the right audience and measuring success
- Strategies for effective targeting and conversion
Questions I ask AJ Wilcox
- What challenges do B2B clients face when using LinkedIn ads effectively, and why do they often find them expensive and inefficient?
- Can you explain why many businesses struggle with LinkedIn ads and how your approach differs to ensure success?
- How does the concept of thought leadership integrate with LinkedIn ads?
- What common pitfalls should be avoided when running LinkedIn ads to maximize their effectiveness and avoid wasting money?
More About AJ Wilcox
- Learn more about his work or connect with him for further insights on LinkedIn advertising
- Check out his company, B2Linked, for LinkedIn Ads account management
This episode is brought to you by ActiveCampaign
- Try ActiveCampaign free for 14 days with our special offer
- Exclusive to new customers – upgrade and grow your business with ActiveCampaign today!
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