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The Desperate Measures of a Fading Giant
As MultiChoice’s subscriber numbers plummet, the company is counting on its streaming platforms to be the silver bullet that saves the day. DStv Stream, its latest attempt to reinvent the wheel, is now sporting a fancy new interface that promises to revolutionize the way you watch TV.
But will it be enough to stem the tide of declining viewership?
To find out, ITWeb TV sat down with Rochani Steenkamp, executive head of DStv product, and Daniel Courtenay, executive head of DStv Stream, to get the scoop on the latest enhancements.
"We’re using AI and metadata to personalize your viewing experience," Steenkamp explained. "It’s crazy how accurate it is!"
Courtenay added, "This UI enhancement delivers a marked improvement from a personalization, recommendation, and content discovery perspective. It’s incredible the amount of content you can find that is personally tailored to you based on your watching behavior."
But will these updates be enough to convince customers to stick around?
"We’ve seen a 23% increase in the number of series and movies streamed on demand, a 17% increase in the number of titles that customers have added to their watchlists, and an 8% increase in content watched on DStv Stream compared to the previous month," Steenkamp noted.
It’s clear that MultiChoice is banking on its streaming platforms to save the day, but can they really compete with the likes of Netflix and Disney+?
"We’ve done a lot of updates in the way we display our content to customers," Steenkamp said. "Now the content is getting pushed to you with lots of personalization. Now you will find more content to watch."
But can this be enough to revitalize the company’s faltering fortunes?
Will DStv Stream Be the Savior of the Desperate?
As MultiChoice’s struggles continue to mount, it remains to be seen whether its streaming platforms can truly make a difference. One thing is certain, however: the company is desperate for a solution, and it’s willing to try just about anything to stay afloat.