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Leadership and Conscience
In this episode of the Duct Tape Marketing Podcast, we discussed the importance of ethical leadership and the impact of the pandemic on business practices. Our guest, Andrew C.M. Cooper, author of "The Ethical Imperative: Leading with Consciousness to Shape the Future of Business", emphasized the need for companies to care about their employees and the issues that their employees care about. We explored the concept of turning and the cyclical nature of societal challenges, and discussed how companies can authentically align their actions with their values while navigating the balance between doing the right thing and the potential cost.
Key Takeaways
- Ethical leadership is crucial in shaping the future of business.
- Companies need to care about their employees and the issues that their employees care about.
- Authenticity is key in balancing the potential cost of doing the right thing.
- Virtual reality and mixed reality have educational potential in understanding complex societal issues.
Chapters
- [00:00] Introduction: Andrew C.M. Cooper and "The Ethical Imperative"
- [02:32] Leading with Consciousness: The Ethical Imperative
- [05:17] The Impact of the Pandemic on Business Practices
- [10:12] Navigating the Balance: Doing the Right Thing vs. Cost
- [17:27] Exploring Complex Societal Issues through Virtual Reality
- [20:36] Conclusion: Connect with Andrew C.M. Cooper
More About Andrew C.M. Cooper
- Connect with Andrew Cooper on LinkedIn
- Check out his Website
- Grab a copy of "The Ethical Imperative: Leading with Consciousness to Shape the Future of Business"
Transcript Highlights
- Andrew discusses the importance of leading with conscience, citing Chick-fil-A and Nike as companies that navigate this balance well.
- He shares studies that show the educational potential of virtual reality and mixed reality in understanding complex societal issues.
- Andrew emphasizes the need to resist the urge to over-index on technology and prioritize human connection.
Testimonial
- A recent graduate of the Duct Tape Marketing certification intensive program shares their success story.
About This Episode
- Andrew C.M. Cooper joined the Duct Tape Marketing Podcast to discuss his book, "The Ethical Imperative: Leading with Consciousness to Shape the Future of Business".
