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The Duct Tape Marketing Podcast with John Jantsch
Episode: [Jonathan Gandolf, CEO of The Juice]
In this episode, John Jantsch speaks with Jonathan Gandolf, the founder and CEO of The Juice, a B2B content platform that helps marketers solve their biggest pain points. Jonathan’s background spans both the craft beer industry and digital marketing, which he credits with giving him a unique perspective on how to build successful businesses.
Content Chaos
Content is at the heart of many businesses, and there’s no shortage of debate about its role. In this conversation, Jonathan shared his insights on the effectiveness of gated vs. ungated content, the role of AI in content creation and distribution, and the importance of balancing both creativity and strategy in marketing efforts. Here are some key takeaways:
- Educate and entertain your audience to build trust and engagement.
- Ungated content is more effective than gated content.
- AI can enhance content creation and distribution, but human experience is invaluable.
- Customized experiences can have strategic value, but don’t overshadow the importance of authentic audience interaction.
Questions and Insights
Throughout the conversation, John asked Jonathan:
- What’s the current state of content today?
- How does AI impact content creation and distribution?
- What’s the most effective way to distribute content?
- Where is generative search taking us?
- How do you approach attribution?
About Jonathan Gandolf
For those interested in learning more about Jonathan Gandolf and his work, you can find him at https://ducttapemarketing.com/gated-vs-ungated-content/ or connect with him on LinkedIn.
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