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    To Niche or Not to Niche: The Pitfalls of Over-Specialization

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    The Duct Tape Marketing Podcast with John Jantsch

    In this episode, John Jantsch discusses the evolution of niche marketing and how it can be both advantageous and limiting. He explores the cons of niche marketing, including increased competition and the risk of being overshadowed by template-driven solutions. John also shares tactics for niche marketing and how to become an orchestrator, leveraging your strategic skills to serve your niche.

    Key Takeaway:

    Focusing on a niche can be advantageous, but it also leads to increased competition and the risk of being overshadowed by template-driven solutions. Learn how to transition from tacticians to orchestrators and leverage your strategic skills to serve your niche.

    Topics Covered:

    • The evolution of niche marketing
    • The cons of niche marketing
    • Tactics for niche marketing
    • Drawbacks of niche marketing
    • How to become an orchestrator
    • Developing strategic vision
    • Learning about our methodology

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    Active Campaign, John Jantsch

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