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The Duct Tape Marketing Podcast with John Jantsch
Episode Overview
In this episode, I discuss my framework for creating a one-page marketing strategy called the Duct Tape Marketing Snapshot. The framework is divided into three core elements: brand strategy, growth strategy, and customer strategy. Within each component, I address key areas such as mission, vision, values, ideal client definition, unique value proposition, marketing channels, lead capture, lead nurture, trust-building, lead conversion, customer onboarding, customer experience, customer retention, customer expansion, customer referrals, and partner referrals.
Key Takeaways
- The Duct Tape Marketing Snapshot is a one-page framework for creating a marketing strategy.
- The framework is divided into three core elements: brand strategy, growth strategy, and customer strategy.
- Each element has several components that must be addressed to create a comprehensive marketing strategy.
- The framework helps businesses simplify and organize their marketing strategy.
Chapters
- [00:00] Introduction to the Duct Tape Marketing Snapshot
- [02:24] The Three Core Elements of a Marketing Strategy
- [03:15] Addressing the Key Components of Brand Strategy
- [05:36] Building a Growth Strategy: From Awareness to Lead Conversion
- [09:48] Mapping the Customer Journey in the Customer Strategy
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Additional Content
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