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MTN Group Shakes Up West Africa Operations, Appoints Controversial Leaders

MTN Group, the African mobile giant, has made some bold moves in its West African operations, appointing Ayham Moussa as the new Chief Operations Officer (COO) of MTN Nigeria and Mohammed Rufai as the CEO of MTN Congo-Brazzaville.

Moussa, a seasoned tech executive with a reputation for being a digital disruptor, joins MTN Nigeria from MTN Congo-Brazzaville, where he previously served as CEO. His appointment is seen as a move to shake things up in the Nigerian market, where MTN has faced intense competition from local players.

Rufai, on the other hand, is a seasoned ICT professional with over 24 years of experience in the telecoms industry. His appointment as CEO of MTN Congo-Brazzaville is seen as a strategic move to strengthen the company’s presence in the Central African region.

But not everyone is celebrating these appointments. Critics are questioning Moussa’s track record in MTN Congo-Brazzaville, where he was accused of being too aggressive in his pursuit of market share, leading to a backlash from local operators. And Rufai’s appointment has been met with skepticism, given his lack of experience in the region.

Meanwhile, two long-serving executives, Hassan Jabber and Djibril Ouattara, have bid farewell to MTN. Jabber, who served as COO of MTN Nigeria, is leaving the company after 22 years of service. Ouattara, who was CEO of MTN Côte d’Ivoire, has retired after nearly nine years at the helm.

The appointments and departures come as MTN Group struggles to maintain its dominance in the African mobile market, where it faces intense competition from local and international players. Will these changes be enough to turn things around for the struggling telecom giant? Only time will tell.