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The Duct Tape Marketing Podcast with Leigh Shulman
In this episode, I interview Leigh Shulman, a writing mentor with over two decades of experience. Leigh is the founder of The Inspired Writer Community, an online mentoring community for writers at any stage of their writing journey. Her bestselling book, The Writer’s Roadmap: Paving the Way to Your Ideal Writing Life, has helped thousands of writers find their way in the writing world.
Leigh has had her work published in The New York Times, Washington Post, Longreads, and Guernica, among others. She lives with her family and enjoys writing and contemplating the intricacies of the writing process.
In our conversation, we discuss the profound impact of writing a book on business success, the importance of storytelling in both fiction and nonfiction, and the role of coaching in the writing process. We also explore how books can serve as trust builders, the influence of AI on writing, and strategies for finding time to write amidst busy schedules.
Key Takeaways:
- Writing a book can be a powerful tool for businesses, serving as a calling card and leading to client engagement and revenue generation.
- A book can amplify credibility and visibility in the market.
- Every business can benefit from telling their story through a book.
- Books are a continuous learning process, and setting clear goals is essential for success.
- Feedback from readers and peers can guide future writing projects.
- Both fiction and nonfiction writing share common storytelling elements.
- Coaching can alleviate the challenges and self-doubt that come with writing.
Chapters:
- [00:00] Introduction to Writing and Business Impact
- [01:46] The Value of Writing a Book
- [05:01] Books as Trust Builders
- [08:02] Defining Goals for Writing
- [10:05] Fiction vs Nonfiction Writing
- [14:12] The Role of Coaching in Writing
- [15:54] AI’s Influence on Writing
- [20:03] Finding Time to Write
More About Leigh Shulman:
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