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The Duct Tape Marketing Podcast with Seth Godin
In this episode of the Duct Tape Marketing Podcast, I had the distinct pleasure of interviewing Marketing Hall of Famer and renowned author, Seth Godin. With over 30 years of experience and multiple bestselling books to his name, Seth shares his insights on creating a successful marketing strategy.
In his latest book, "This is Strategy: Make Better Plans", Seth defines strategy as a philosophy of becoming, and explains how understanding systems, choosing customers, and competition can lead to long-term success. He challenges conventional strategy ideas, emphasizing empathy and awareness of the systems influencing customers and competitors.
Key Takeaways:
- Strategy Is a Philosophy of Becoming: Godin believes that strategy isn’t just about following a step-by-step plan, but about understanding and adapting to the systems and markets you operate in.
- Empathy is Key to Effective Strategy: Godin stresses the importance of empathy in understanding customers’ needs and the systems they operate in, enabling businesses to connect more effectively and build long-lasting relationships.
- Choose Your Customers and Competitors: Godin highlights the importance of businesses choosing their customers and competitors, rather than simply reacting to market trends, in order to build a sustainable competitive advantage.
Listen to the Episode
In this episode, Seth Godin and I explore the power of having a holistic, empathetic approach to strategy. He provides actionable guidance for entrepreneurs and business leaders looking to build a strong, sustainable marketing strategy.
About Oracle
The episode is sponsored by Oracle, the leading provider of enterprise software solutions. Oracle helps businesses like yours to automate, innovate, and thrive by providing the most complete and secure single cloud platform. Try Oracle’s cloud solutions for free by visiting [Oracle website].
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Episode Segments:
- [00:50] Defining anticipatory customer experience…
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