Here’s a rewritten version of the content with a more provocative tone:
Google’s Dirty Little Secret: Antitrust Battles Will Haunt the Company for Years to Come
Google CEO Sundar Pichai is bracing for a long, brutal fight against the US justice department, which is accusing the tech giant of dominating the digital advertising market and online search. But don’t expect Pichai to go down without a fight.
In an interview, Pichai downplayed the idea that Google’s antitrust battles pose an immediate threat to the company’s business, claiming it will take "many years" to resolve the issues. But the reality is that Google is already facing a ticking time bomb, with the government demanding that the company break up and sell off some of its assets.
The Empire Strikes Back
Google is embroiled in two separate antitrust trials, with the government alleging that the company has illegally maintained its dominance in the digital advertising market and online search. The ads trial kicked off in court this month, and the search case, which Google lost, is expected to conclude by August.
But don’t count on Google going quietly into the night. Pichai vowed to "be vigorous in defending ourselves" against the government’s claims, and the company is already preparing to appeal any adverse decisions.
The Long Game
The government’s timeline for legal action may seem fast-paced, but Google has a long history of outmaneuvering its opponents. The company is already working on developing a strong position in artificial intelligence, and by the time the current cases conclude, the industry will have evolved dramatically.
So, what’s at stake? If the government wins, it could force Google to break up and sell off some of its assets, including its dominant search engine and advertising technology. But don’t expect Google to go down without a fight.
The Battle Rages On
The ads case could take months to conclude, and even if the government wins, Google is likely to appeal the decision. The company has a history of fighting back against antitrust claims, and it’s unlikely to stop now.
As Pichai pointed out, Google’s victory against a €1.5-billion antitrust fine in the EU general court last week took more than four years to achieve. So, buckle up, folks, it’s going to be a long and dirty fight.
Stay Tuned for More
For more on Google’s antitrust battles, check out our latest article: "Google antitrust ruling may pose $20-billion risk for Apple".
