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The Duct Tape Marketing Podcast
Episode Highlights
In this episode of the Duct Tape Marketing Podcast, I interviewed Zach Kromkowski, co-founder of Sention, about the importance of cybersecurity for small businesses and marketing firms.
Key Takeaways
- Cybersecurity is crucial for marketing firms and small businesses.
- System hardening can be done without a large budget.
- Managing security in a distributed workforce requires clear policies.
- Google Workspace users should regularly review linked accounts.
- Password managers are essential for secure password storage.
- Two-factor authentication (2FA) is a must for all software.
- SOC 2 compliance is a common standard for businesses.
- AI poses unique risks in cybersecurity that need to be addressed.
- Adding layers of security can deter potential attacks.
- Educating employees about security risks builds trust.
Chapters
- [00:00] Introduction to Cybersecurity and Marketing
- [02:00] Best Practices for Small Businesses
- [04:59] Managing Security in a Distributed Workforce
- [07:59] Enhancing Security with Google Workspace
- [10:58] Password Management Best Practices
- [13:58] The Role of VPNs in Security
- [16:59] Understanding Compliance Standards
- [18:10] AI Risks in Cybersecurity
- [21:52] Conclusion and Resources
More About Zach Kromkowski
Zach Kromkowski is the co-founder of Sention and has a passion for cybersecurity and education. He simplifies cybersecurity through webinars, workshops, and consultations, helping MSPs and enterprises easily enhance their security.
Podcast Sponsors
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