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    Gain Client’s Trust by ensuring Cybersecurity

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    The Duct Tape Marketing Podcast

    Episode Highlights

    In this episode of the Duct Tape Marketing Podcast, I interviewed Zach Kromkowski, co-founder of Sention, about the importance of cybersecurity for small businesses and marketing firms.

    Key Takeaways

    • Cybersecurity is crucial for marketing firms and small businesses.
    • System hardening can be done without a large budget.
    • Managing security in a distributed workforce requires clear policies.
    • Google Workspace users should regularly review linked accounts.
    • Password managers are essential for secure password storage.
    • Two-factor authentication (2FA) is a must for all software.
    • SOC 2 compliance is a common standard for businesses.
    • AI poses unique risks in cybersecurity that need to be addressed.
    • Adding layers of security can deter potential attacks.
    • Educating employees about security risks builds trust.

    Chapters

    • [00:00] Introduction to Cybersecurity and Marketing
    • [02:00] Best Practices for Small Businesses
    • [04:59] Managing Security in a Distributed Workforce
    • [07:59] Enhancing Security with Google Workspace
    • [10:58] Password Management Best Practices
    • [13:58] The Role of VPNs in Security
    • [16:59] Understanding Compliance Standards
    • [18:10] AI Risks in Cybersecurity
    • [21:52] Conclusion and Resources

    More About Zach Kromkowski

    Zach Kromkowski is the co-founder of Sention and has a passion for cybersecurity and education. He simplifies cybersecurity through webinars, workshops, and consultations, helping MSPs and enterprises easily enhance their security.

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    Bitcomme
    Author: Bitcomme

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