USB-IF Launches Conformity Program: A Desperate Attempt to Stay Relevant in the EU’s Common Charger Directive

In a move that’s being hailed as a "Hail Mary" by industry insiders, the USB Implementers Forum (USB-IF) has announced the launch of the "USB-IF Conformity to IEC 62680 (USB) Specifications Program". This new initiative is designed to help Original Equipment Manufacturers (OEMs)/Original Device Manufacturers (ODMs) conform to the EU’s Common Charger Directive, which mandates the use of standardized charging technology across a wide range of portable battery-powered devices.

But don’t be fooled – this program is not about innovation or progress. It’s a desperate attempt by the USB-IF to stay relevant in a rapidly changing market. The EU’s directive is a major blow to the USB-IF’s business model, which has long relied on the proprietary nature of USB technology. By mandating standardized charging technology, the EU is effectively killing the USB-IF’s cash cow.

So, what does this program entail? Essentially, it’s a way for OEMs/ODMs to demonstrate conformity to the EU’s requirements by having their products tested by USB-IF authorized independent test labs (ITLs). But don’t expect this program to be a comprehensive testing regime. No, this is a watered-down, EU-mandated version of the USB-IF’s Compliance Program, which is designed to ensure that products meet the EU’s basic requirements.

And what’s the benefit of this program, you ask? Well, according to the USB-IF, it will provide a "simple, cost-effective process" for OEMs/ODMs to demonstrate conformity to the EU’s requirements. But let’s be real – this program is a necessary evil for companies that want to continue selling their products in the EU marketplace.

So, what’s the takeaway from this program? It’s clear that the USB-IF is struggling to stay relevant in a rapidly changing market. The EU’s Common Charger Directive is a major blow to the USB-IF’s business model, and this program is a desperate attempt to stay afloat. But don’t worry – the USB-IF will continue to cling to its proprietary technology, even as the rest of the world moves on to more innovative and open standards.