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The Duct Tape Marketing Podcast with John Jantsch
Interview with Mikael Dia
Mikael Dia, a digital marketing expert and founder of Funnelytics, joined the Duct Tape Marketing Podcast to share his insights on marketing funnels and customer journeys. As a leading authority in the field, Mikael simplifies complex marketing concepts, making it easier for businesses to understand and enhance their customer journeys.
Key Takeaways
Marketing Funnels or the Customer Journey?
The concept of Marketing Funnels lies in viewing them as dynamic customer journeys rather than static paths. Mikael explains that marketing funnels have evolved into orchestrated journeys that guide potential customers from awareness to conversion and beyond. He emphasizes the importance of continuously optimizing and testing your funnels, advising against the common misconception that a funnel is a one-time setup.
Questions I Ask Mikael Dia
What are the key components of a marketing funnel and how does that differ from a customer journey?
What steps in funnels focus on getting the "right people", people who understand why they should pay a premium?
In your experience with funnels, what are some of the biggest mistakes that people make?
Is there a proper way to test and optimize a landing page?
After the sale itself, how do you fix the "last mile problem" a lot of folks end up experiencing?
What role does Funnelytics play in Marketing Funnels?
Is there anywhere you want to invite people to connect with you or find out more about Funnelytics?
More About Mikael Dia
Connect with Mikael Dia on LinkedIn
Visit his Website