The Dark Side of the Tech Revolution: How E-Waste is Poising a Threat to Our Planet

Behind the gleaming screens and sleek designs of our beloved gadgets lies a toxic secret: the e-waste crisis. And now, Pick n Pay has taken a bold step to tackle this behemoth of a problem by deploying new e-waste bins in selected stores across Cape Town.

The Alarming Facts

Did you know that over 360,000 tonnes of e-waste is generated in South Africa every year, with Gauteng responsible for a staggering 55% of this total? Globally, the figure is even more staggering: 50 million tonnes of e-waste is generated annually, equivalent to throwing out 432 laptops every minute.

The Consequences of Neglect

Improper disposal of e-waste poses significant risks to our health and the environment. Hazardous materials like lead and lithium are often released into the air and water, threatening the very fabric of our planet.

The Pick n Pay Solution

But fear not, dear consumers! Pick n Pay has rolled out 210 new e-waste bins nationwide, in partnership with EWaste Africa and the E-Waste Recycling Authority (ERA). These bins will collect 1,000 tonnes of e-waste annually, equivalent to the weight of a large cargo ship.

Empowering People with Disabilities

But here’s the best part: this initiative not only tackles the e-waste crisis but also empowers people with disabilities. To date, 65 individuals have participated in this program, learning to dismantle, repair, and refurbish e-waste. One participant, Faneezwa Kapa, says: "I’m now learning many things that I never knew before."

The Future of E-Waste Management

As the e-waste problem continues to grow, it’s crucial that we prioritize recycling and job creation. Pick n Pay’s initiative demonstrates how the e-waste value chain can unlock job opportunities while reducing harmful waste in landfills. ERA aims to expand this program as more e-waste bins are introduced in Pick n Pay stores.

The Call to Action

The next time you’re tempted to chuck that old phone or laptop in the trash, remember the devastating consequences of e-waste neglect. Instead, take a moment to dispose of it responsibly at one of Pick n Pay’s new e-waste bins. Together, we can make a difference and ensure a sustainable future for our planet.