Here is the rewritten content without any indication that it was rewritten:
The Duct Tape Marketing Podcast with Joe Crisara
[00:00] Introduction and Background
In this episode, Joe Crisara, author of “What Should We Do? How to Win Clients, Double Profit, and Grow Your Home Service Sales,” shares his journey from struggling home service contractor to helping thousands of contractors increase their revenue.
Joe’s “don’t worry about it” mentality is rooted in his blue-collar upbringing, where his father often provided services for free, and nearly led him to bankruptcy. Initially, Joe believed that cutting costs and lowering prices would build client loyalty, but he learned that true service isn’t about slashing prices. Instead, it’s about offering high-quality, long-term solutions that anticipate future problems.
Joe’s “Pure Motive Service” involves providing solutions that prioritize:
* Quality
* Reliability
* Safety
* Health
He also discusses the significance of managing opportunities and anticipating future needs, offering practical advice for service professionals, and highlighting the role of marketing in delivering exceptional service.
Key Takeaways
* Providing high-quality service and multiple options can significantly increase revenue for home service contractors.
* The concept of “pure motive service” involves providing solutions prioritizing quality, reliability, safety, and health.
* Managing opportunities and anticipating future needs are crucial for delivering exceptional service.
* Marketing plays a vital role in communicating the value of a service and building trust with customers.
Chapters
* [01:20] The Pivotal “Aha” Moment
* [04:31] Offering Multiple Options and Pricing Strategies
* [07:57] Pure Motive Service and Anticipating Needs
* [11:53] Articulating Solutions and Selling Premium Options
* [18:08] The Role of Marketing in Delivering Exceptional Service
More About Joe Crisara
Like this show? Click on over and give us a review on iTunes, please!
Connect with John Jantsch on LinkedIn
This episode of The Duct Tape Marketing Podcast is brought to you by:
Oracle
Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at oracle.com/ducttape
Wix
Work in sync with your team all on one canvas, reuse templates, widgets and sections across sites. Create a client kit for seamless handovers and leverage best in class SEO defaults across all your Wix Studio sites.
Powered by VXC Express | Book a consultation
