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The Duct Tape Marketing Podcast
Episode Highlights
Today, I’m excited to share my conversation with Terri Sjodin, a seasoned expert in public speaking and sales presentations. As the principal and founder of Sjodin Communications, Terri has spent over 25 years coaching Fortune 500 companies, industry associations, and even members of Congress on how to refine their presentation skills.
Key Takeaways
- Deliver presentations that engage your audience and drive conversions by structuring your message persuasively, avoiding common mistakes, and adapting your approach to different presentation platforms.
Terri shares several critical aspects for delivering successful sales presentations, including the importance of practice, preparing thoroughly, engaging your audience, closing with a strong call to action, and adapting your approach to different platforms.
Questions I Ask Terri
- When researching this book, did your findings verify everything you knew or did you find some real surprises?
- Expand on the concept of self-admitting mistakes between rookies and veterans.
- Do presentation strategies differ virtually and in person?
- How have speeches and debates prepared you and what advice do you have for alumni who aren’t in the environments with these kinds of opportunities anymore?
- Is there a methodology for people who haven’t had the training in identifying their weak spots?
- What role does rehearsal play in sales presentations?
About Terri Sjodin
Terri Sjodin is the principal and founder of Sjodin Communications, a leading authority on presentation skills and sales strategy. Her work has been featured in top publications and media outlets, and she has coached Fortune 500 companies, industry associations, and even members of Congress.
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