Apple’s progress on Siri has reportedly been slower than expected.
By
Cecily Mauran
Tech Reporter
Cecily is a tech reporter at Mashable who covers AI, Apple, and emerging tech trends. Before getting her master’s degree at Columbia Journalism School, she spent several years working with startups and social impact businesses for Unreasonable Group and B Lab. Before that, she co-founded a startup consulting business for emerging entrepreneurial hubs in South America, Europe, and Asia. You can find her on X at @cecily_mauran.
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Don’t expect much about Siri at this year’s WWDC.
Credit: Jakub Porzycki / NurPhoto / Getty Images
Apple’s new and AI-improved Siri that was showcased at last year’s WWDC still isn’t ready, according to Bloomberg‘s Mark Gurman.
“Significant upgrades to Siri—including the ones promised nearly a year ago—are unlikely to be discussed much and are still months away from shipping,” said Gurman in an-depth report that detailed Apple leadership’s reported failures to recognize the significance of generative AI for consumer tech products and subsequent issues in rolling out a smarter Siri driven by powerful LLMs and onscreen awareness.
At Apple’s WWDC 2025, which is less than a month away on June 9, the event will reportedly instead highlight “various non-AI software upgrades” like the reported interface design overhauls to make the operating systems for the iPhone, iPad, and Mac more in the style of the Vision Pro, said Gurman.
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Reports of Siri trouble have been brewing for a while now. Apple’s promise of a more personalized and context-aware version of the voice assistant hasn’t yet come to fruition, and instead we’ve seen minor updates like the ability to type to Siri and even examples of Siri getting worse. Apple even pulled a commercial with actor Bella Ramsey, featuring Siri being able answer who they had had lunch with by pulling up relevant calendar details, over accusations of false advertising.
Gurman reports that Apple is working on a Siri-specific LLM, internally dubbed “LLM Siri” which will reportedly resolve many of the underlying infrastructure issues. Until then, don’t expect much from Siri at this year’s WWDC.
Cecily is a tech reporter at Mashable who covers AI, Apple, and emerging tech trends. Before getting her master’s degree at Columbia Journalism School, she spent several years working with startups and social impact businesses for Unreasonable Group and B Lab. Before that, she co-founded a startup consulting business for emerging entrepreneurial hubs in South America, Europe, and Asia. You can find her on X at @cecily_mauran.
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