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The Duct Tape Marketing Podcast with John Jantsch
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In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Steve Gumm, Chief Marketing Officer at Gilded Box, a luxury corporate gifting company. Steve shares his expertise on the transformative power of creative gifting in client acquisition, highlighting how businesses can stand out in a crowded market and build strong relationships with their clients.
Through his experience, Steve emphasizes the importance of personalized gifting in marketing, demonstrating how businesses can effectively attract and retain clients through thoughtful and unique gift campaigns. The process involves understanding the client’s needs and preferences, designing customized gifts that resonate on a personal level, and leveraging these gifts to build trust and open new opportunities.
Steve explains that successful gifting campaigns are not about the monetary value of the gifts but the thought and personalization behind them. This approach creates memorable experiences that leave a lasting impact on clients, making them more likely to engage and maintain a long-term relationship with the business.
Questions John asks Steve:
* How did you go from being a Marketing Consultant to being a Gifting guru?
* Is the unavoidable gift strategy a retention tactic or lead generation approach?
* How do you narrow down your target audience successfully?
* How do you begin a Gifting Campaign?
* Do you have some examples where you really surprised a client with a Gift?
* How has technology improved the effectiveness of Gifting Campaigns?
* Do you find that the impact of a gift, idea, or promotion often takes months to materialize?
* Is there someplace you want to invite people to check out what you’re doing and connect with you?
More About Steve Gumm:
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This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign
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