Live Updates CES 2025: The final reveals and analysis as the event nears its end

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Cody Corrall
January 5, 2025 – January 10, 2025

CES 2025, the annual consumer tech conference held in Las Vegas, is upon us — and this is where you can find all of our live updates. Over the next few days, TechCrunch reporters will be on the ground giving you the latest announcements and product reveals from Samsung, Nvidia, Toyota, Sony, and more. AI will presumably be the focal point of most company’s presentations, with everything from smart home upgrades to details about the hardware powering AI in consumer devices expected to be covered extensively through the event. Beyond AI, robotics and transportation remain at the core of CES, and we may see some surprises on the show floor after the initial run of major company reveals. Follow our live updates as we share all the reveals and new hardware as it happens.

CES 2025 is winding down

As CES comes to a close, let’s take a look back at all the big announcements and reveals we’ve seen throughout the conference.

Press day started off strong with announcements from Nvidia, Samsung, and Toyota. We saw some weird and innovative gadgets on the show floor like a fun stringless electric instrument that certainly won’t replace guitars anytime soon, a security system that shoots paintballs at intruders, and some super fun form factors from Lenovo. We saw a real autonomous vehicle moment manifest this year — and even took a ride in a Zoox robotaxi.

We’ll continue to have more coverage over the weekend, so stay tuned as the show wraps up!
Where are all the US automakers at CES?

Industry watchers have for years claimed that CES has turned into an auto show, maybe even the most important auto show of the year. But TechCrunch’s Kirsten Korosec couldn’t help but notice that not one American automaker could be found at this year’s event, unless you count VW Group’s U.S. spinoff Scout Motors. Several Chinese automakers filled that void, notably Zeekr, the EV brand owned by China’s Geely Holdings.

Image Credits:Kirsten Korosec

What’s the reasoning behind their absence? Well, it could be attributed to the normal product cycle, which in the automotive industry tends to be much longer than other consumer electronics. Regardless, walking the floor of West Hall of the Las Vegas Convention Center — where virtually all vehicle tech can be found — the lack of U.S. automakers is certainly notable.
Spotted at CES 2025: Cruise co-founder and former CEO, Kyle Vogt

Photo by Kimberly White/Getty Images for TechCrunch)Image Credits:Kimberly White/Getty Images / Getty Images

Spend enough time in the Las Vegas Convention Center and you’ll run into the most interesting people.

For instance, while I was checking out the Waymo booth I saw none other than Kyle Vogt, the co-founder and former CEO of Cruise who launched a new robot company last year called the Bot Company. Vogt told me he always enjoys discovering new and interesting startups at CES. Take notice startup founders: you never know who might be looking at your tech.

I also heard from a few folks that Rivian founder and CEO RJ Scaringe and Wassym Bensaid, who heads up software development, were spotted walking around the show.