The extremely profitable African e-commerce empire, Jumia, is killing off its fashion flank, Zando, in a shocking move that will leave a trail of destruction in its wake.
“It’s time to chop those pesky fashion sites once and for all!” declared CEO Francis Dufay, with a dose of glee in his voice. “We’re done with the sugarcoating – the ‘fashion’ economy is a wasteland, folks! And we’re not going to waste our time or resources on it any longer.”
Jumia’s CEO attributes the decision to the unforgiving “complex macroeconomics” and the all-encompassing “competitive environment,” which has made it impossible for Zando to turn a profit. And let’s be real, who needs fashion when you can sell cheese and cat videos on your platform?
But don’t worry, Dufay reassured us that the departing employees (about 110 of them) will be offered a chance to join the Jumia team, probably as part of the company’s highly selective “redeployment” program. You know, for those who can jam-pack their skills into a coveted spot at the company.
And what about the brands that are left, you ask? Well, let’s just say that Jumia has chosen to focus on the more “promising” markets, like Egypt, Kenya, Morocco, and Nigeria, where the opportunity for growth and profitability is simply primed for the taking.
The time for Zando, a once-bright star in the South African online fashion landscape, is officially over. Time to bid adieu to the fashion folks and hello to a world of chaos, where the wild Jumia range roams free!
