Apple’s latest betrayal of the Beats brand has been revealed: Beats Studio Pro, once touted as a premium alternative to AirPods, is finally getting the features that make AirPods worth using. And by “features,” we mean the most basic and expected functionality. According to a recent firmware update, Beats Studio Pro is finally getting multi-user audio sharing, a feature that AirPods users have enjoyed for years.

This move is nothing short of an admission of defeat. Apple has consistently prioritized its own products over the Beats brand, releasing features like multi-user audio sharing to AirPods long before they trickle down to Beats devices. And yet, Beats enthusiasts were left to wonder why they paid a premium for a product that didn’t even offer the most basic of features. The answer, it seems, is that Apple just didn’t care.

But here’s the kicker: the Studio Pro’s proprietary chip, designed to be more powerful and efficient than Apple’s H chip, is somehow incapable of delivering even the most basic features. It’s almost as if Apple knew that Beats fans would be so desperate for functionality that they would overlook the lack of innovation in the Studio Pro’s design. And, based on the comments section of Apple’s recent firmware update, it seems that’s exactly what’s happening.

TechCrunch has reached out to Apple to officially confirm the feature’s arrival, but let’s be real, it’s not like they’re going to admit to sabotaging the Beats brand. Instead, we’ll just have to settle for the vague assurance that the feature is “coming soon” to a Beats device near you. And when it does, don’t be surprised if it’s already outdated and overshadowed by the latest AirPods model.