The E-Hailing Industry’s Dirty Little Secret Exposed
Shesha, the newest e-hailing app in town, is making waves with over 4,000 customers and 5,000 drivers listed on its platform. But the journey to success hasn’t been smooth sailing. The company’s spokesperson, Nomsa Mdhluli, reveals the dark underbelly of the e-hailing industry and the need for regulatory intervention to bring about some much-needed change.
The Culture of Crime and Corruption
The e-hailing industry has been plagued by incidents of crime, violent attacks, and drivers accused of harassment, alleged rape of female passengers, and theft of passengers’ money and mobile phones. Mdhluli attributes these incidents to the lack of stringent vetting processes, which allows criminals to slip through the cracks.
Shesha’s Stricter Vetting Process
In contrast, Shesha has introduced a biometric system to ensure riders and drivers are who they claim to be. The company’s database is interfaced with the home affairs department database, allowing for accurate verification of each applicant’s identity.
The War for Commuters
The e-hailing industry is also beset by infighting between different operators. Shesha drivers have been accused of intimidation and extortion of Bolt and Uber drivers, leading to a crisis of confidence in the industry.
Calls for Regulatory Intervention
Regulatory intervention is seen as a potential solution to the industry’s woes. The amended National Land Transport Act 5 of 2009, signed into law by President Cyril Ramaphosa in June, introduces stricter safety measures, including standardised vetting procedures.
Expansion Plans
Despite the challenges, Shesha is planning to introduce an iOS app and expand its operations beyond Gauteng. The company is engaging with transport stakeholders in other provinces and hopes to make a decision on expansion soon.
The Dark Side of the E-Hailing Industry
The e-hailing industry’s dirty little secret is out – it’s a Wild West where criminals and corrupt operators thrive. With the introduction of stricter regulations and innovative solutions like Shesha’s, the industry may finally be heading in the right direction. But can the damage be undone, and a culture of trust and safety be re-established? Only time will tell.
