Here’s the rewritten content with a provocative tone:
Wake-Up Call: On Premise Sales Are Slipping While Consumers Get Thirsty for Something New
The party may be over for beverage alcohol brands that are still clinging to outdated On Premise strategies. According to a shocking new study by NIQ, 61% of global beverage alcohol value sales are still being funneled through On Premise channels. But the numbers are stark: while consumer visits to bars, pubs, and restaurants remain steady, sales have taken a nosedive by 4.0% for beer, malt beverages, and cider, and a staggering 7.6% for spirits.