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Marketing Strategies for Small to Midsize Businesses
As the founder of Duct Tape Marketing, I’ve worked with numerous small to midsize businesses (SMBs) over the past 30 years. During this time, I’ve observed that many of these organizations face similar challenges when it comes to marketing strategy and execution.
Fractional CMO Services: A Game-Changer for SMBs
Fractional CMO services aim to address these challenges by providing SMBs with access to high-level marketing expertise on a part-time basis. By hiring a fractional CMO, businesses can benefit from strategic guidance and direction without the cost of a full-time chief marketing officer.
Key Takeaways from the Interview
During my recent interview on the Near Media podcast, I emphasized the importance of strategy before tactics. I discussed how Duct Tape Marketing’s approach to fractional CMO services begins with a comprehensive strategy phase, which involves working closely with the client to identify their target market, develop clear messaging, and create a customer journey map.
I also highlighted the benefits of building a strong relationship with clients, founded on trust. Fractional CMOs can help SMBs achieve sustainable growth and success by advocating for the customer within the organization and focusing on strategy before tactics.
The Role of AI in Marketing
I believe that AI serves as a valuable tool for increasing efficiency and producing content at scale. However, AI must be married with human expertise and strategic context to be truly effective. Fractional CMOs can play a crucial role in helping businesses navigate the challenges and opportunities presented by emerging technologies like AI.
Scaling Fractional CMO Services
Fractional CMO services offer SMBs a cost-effective way to access high-level marketing expertise and develop a comprehensive growth strategy. By prioritizing strategy before tactics and building strong client relationships, fractional CMOs can help businesses thrive in an increasingly competitive marketplace.
The full interview is available on the Near Media podcast.
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