Financial markets in the modern day have never been more accessible. While the sector has seen significant developments in terms of speed and easy access, linguistic barriers remain surprisingly persistent.
Lack of smartphone access or an internet connection is no longer a problem globally. Localization has been a challenge simply because translated app versions do not feel native and are hence not very effective for traders who are trying to understand financial concepts and market performance. This is where Opo Farsi represents a significant shift.
Opo Farsi is the newest offering from opo, formerly known by names like Opoforex and OPO Finance. The Seychelles-based company holds three regulatory licenses and membership of the Financial Commission along with four consecutive years of industry awards in various categories.
‘Most brokers sell access to markets. We sell intelligence,’ states an executive from opo. ‘Intelligence, delivered at scale through AI, is what keeps traders coming back.’
Opo Farsi is a dedicated platform that has been designed to cater to the Persian-speaking market. It is a genuine platform that does not function on translation. It offers features such as a right-to-left interface, market education and analysis in the Persian language along with Persian-speaking support. Payment modules have also been designed in a manner that facilitates easy transactions through approved portals. The platform also offers 24/7 multilingual support in Arabic, Persian, English and more.
The decision to offer an exclusive platform was based on the realization that regions with language barriers were often underserved.
‘Persian-speaking traders were never a secondary market for us,’ says an executive from opo. ‘Opo Farsi runs on the same technology as our global platform, in their language, with people who speak it. That is the standard every market deserves.’
Opo Farsi’s advantage does not lie in a standard dropdown menu. It lies in rethinking the future of a financial platform when offered from a viewpoint of linguistics and financial literacy.
Fintech’s next differentiator might not be technological. It may be the simple ability to realize the potential of making financial technology genuinely understandable. Opo Farsi might just be that important step for millions of Persian-speaking traders.
This story was distributed as a release by Jon Stojan under HackerNoon’s Business Blogging Program.
